Company Description

GOOD MONK (Superfoods Valley Pvt. Ltd.) is a food and nutrition tech startup dedicated to tackling nutritional challenges in India with innovative technology and products. With a vision to inspire healthy eating and living, GOOD MONK leverages modern science, deep consumer insights, and traditional wisdom. Our strategy revolves around four main platforms: transparency about food quality, disruptive food supplements, nutrition through snacking, and personalized nutrition tech.

About the Role

As the Retention Brand Manager at Good Monk, you will own the complete customer lifecycle, from first purchase to long-term loyalty. Your core mission is to drive repeat orders, improve LTV, and build meaningful, value-led communication across Email, WhatsApp, SMS, and App Push.

Key Responsibilities

1. Lifecycle & CRM Strategy

● Build automated and personalized journeys across onboarding, education, replenishment, cross-sell, and win-back flows.

● Develop segmentation strategies using RFM, product usage patterns, family profiles, and nutrition needs.

● Own and drive KPIs: Repeat Purchase Rate, LTV, Active Subscribers, Monthly Retention Revenue.

2. Campaign Planning & Execution

● Build monthly CRM and retention calendars aligned with product launches and brand priorities.

● Execute high-performing campaigns focused on perks, habit-building, and family health.

● Run targeted Email + WhatsApp campaigns for restock reminders, education, referrals, reviews, and festive events.

3. Segmentation & Personalization

● Build and manage cohorts based on user attributes, purchase behavior, and lifecycle stage.





● Deliver highly personalized, contextual communication to improve adoption, consistency, and retention.

4. Analytics, Insights & Reporting

● Track all retention KPIs through WebEngage/MoEngage dashboards.

● Analyze journey performance, drop-offs, content effectiveness, and cohort behavior.

● Study replenishment cycles across key SKUs (30-day, 45-day, etc.) to optimize nudges.

● Conduct A/B tests across content, offers, timing, creatives, and subject lines to improve conversion.

5. Cross-Functional Collaboration

● Work with Creative teams to develop value-first communication around immunity, energy, protein, and family wellness.

● Collaborate with Performance Marketing for audience syncing, retargeting, and reactivation campaigns.

6. Performance Marketing Integration

● Partner with Performance Marketing to ensure a seamless experience from acquisition to retention.

● Build high-intent custom and lookalike audiences using CRM data for Meta & Google.

● Support remarketing, reactivation, and churn-winback initiatives based on CRM signals.

Requirements

● 3-4 years of hands-on CRM/Retention experience (D2C health/wellness preferred).

● Strong command of WebEngage, MoEngage, or Clevertap.

● Deep understanding of Shopify, GA, user analytics, and cohort analysis.

● Experience building lifecycle funnels, replenishment journeys, and subscription flows.

● Understanding of paid marketing fundamentals (Meta/Google) and audience strategy is a plus.

● Data-driven mindset with strong communication and cross-functional collaboration skills.

📌 Retention Marketing Manager (India)
🏢 GOOD MONK (Superfoods Valley
📍 India