Job Requirements

Role/ Job Title: Regional Head - Rural Branch Banking

Function/ Department: Retail Banking

Job Purpose

The role entails managing and scaling up the Rural Business loans network for the assigned branches by creating strategies to achieve growth targets for the branches by managing operations and resources in the most cost effective and technology effective manner. It is accountable to ensure expansion of branch footprint, product penetration and delivery of high-quality customer service. The role will closely collaborate with the product and operations teams to drive effective customer acquisition, servicing, and deepening.

It includes building up teams, systems, process, and culture relevant to the branch network scale.

Roles & Responsibilities:

- Grow the AUM base for Rural business solutions and ensure that the overall revenue, cost, profitability, and portfolio quality targets are met.
- Lead and direct the State Heads by providing strategic input and plans for distribution penetration in current markets as well as future geographic expansion.
- Collaborate with the Product Head - Rural Business loans to ensure that the customers are offered the best-in-class solutions funding/multifunding requirements and key DSTs are appropriately incentivized.
- Design channel mix strategy and develop constructive relationships with Digital marketplace partners and key alliances.
- Design a fulfilling customer journey leading to customer delight and making IDFC First their banking partner of choice.




- Oversee distribution channel success through quality onboarding, Training process, enablement, integration of alliance channels, improved TAT, focused intervention on low productivity locations etc.
- Ensure the successful adoption of internal compliances & regulatory framework across the business.
- Collaborate with the Head of Collections to drive down the net credit loss and delinquency metrics.
- Manage and improve the customer journey and partner experience to differentiate the bank from competition.
- Collaborate with other departments and functions to provide best-in-class products and service offerings to the customer.

Secondary Responsibilities
- Mentor and coach senior team members to percolate ethos of customer centricity, innovation, compliance, and integrity.
- Create environment for team to focus on automation and digital enablement to fulfil customer’s needs holistically.
- Attract & retain best-in class talent to meet Bank's rapid growth target.

Managerial and Leadership Responsibilities:

- Lead a Team of RH, Cluster Manager, for business development.
- Role Model to team for ethical conduct and IDFC FIRST Bank values
- Create strong working culture to create highly efficient and performance-oriented team.

Education Qualification

Graduation: Any Post-graduation: MBA

Professional Qualification/Certification: Chartered Accountant (CA)

Experience: 12+ years Business Banking and Allied Sector with at least 6 years years in Team Lead capacity

📌 Regional Head - Business Lending (Emerging Market) (Chandigarh)
🏢 IDFC FIRST Bank
📍 Chandigarh