Performance Marketing SpecialistCompany: GATH MEDIA (GATH Productions Private Limited)

Location: New Delhi, India

Job Type: Full-time | On-site

Salary: ₹3.5–4.5 LPA (Fixed, In-hand)

About GATH MEDIA & ShotkutGATH MEDIA is a New Delhi-based media and digital marketing company specializing in content creation, video production, advertising, and brand marketing.

You will be working primarily on Shotkut.com — a platform offering unlimited Indian videos for everyone, with a collection of over 10,000 high-resolution Indian stock videos at incredibly affordable prices.

Role OverviewWe are looking for a results-driven Performance Marketing Specialist who can plan, execute, and optimize paid advertising campaigns to drive traffic, generate leads, increase conversions, and grow the Shotkut platform.

The ideal candidate must have hands-on working experience with Google Ads and Meta Ads and be comfortable managing campaigns, analyzing performance, optimizing budgets, and improving return on ad spend (ROAS).

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads.
- Manage advertising budgets and optimize campaigns for conversions, customer acquisition, and ROI.
- Monitor key performance metrics such as CPC, CPM, CTR, CPA, conversion rates, and ROAS.
- Analyze campaign data, prepare performance reports, and implement data-driven improvements.
- Conduct audience research, competitor analysis, and market research to identify growth opportunities.
- Collaborate with the SEO team, teaching team, and graphic designers to maintain a consistent flow of engaging content across social media platforms.




- Work closely with creative and content teams to develop ad creatives, messaging, and campaigns aligned with business goals.

Required Skills & Qualifications
- Mandatory hands-on experience with Google Ads and Meta Ads.
- Practical experience in setting up, managing, and optimizing paid advertising campaigns.
- Solid understanding of performance marketing metrics, conversion tracking, and campaign analytics.
- Ability to analyze data and make informed decisions to improve campaign performance.
- Knowledge of audience targeting, remarketing, lead generation, and conversion optimization.
- Strong communication and collaboration skills.
- Ability to coordinate with SEO, content, teaching, and design teams.
- Basic video editing skills using tools such as CapCut are an added advantage.
- Experience in digital content, media, entertainment, e-commerce, or subscription-based platforms is a plus.
- A bachelor's degree in Marketing, Business, Communications, or a related field is preferred; equivalent practical experience is also welcome.

Work Policy
- Working days: 5 days a week.
- Work mode: Primarily on-site at our New Delhi office.
- Remote flexibility: Optional remote working 2–3 times per month, subject to prior approval.

How to ApplyInterested candidates are requested to fill out the form below so our team can learn more about your experience and get in touch with you. Application Form: https://forms.gle/jtM1BYe4yQcesFJ97

Important: Please do not apply if you do not have hands-on working experience with both Google Ads and Meta Ads.

If you are passionate about performance marketing, data-driven growth, and digital content platforms, we look forward to hearing from you!

Apply now and help us grow Shotkut.com.

📌 Performance Marketing Specialist (New Delhi)
🏢 GATH MEDIA
📍 New Delhi