We are looking for an experienced Performance Marketing Expert to drive user acquisition, app installs, paid subscriptions, and revenue growth for our OTT platform.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

Drive Android and iOS app installs, user registrations, and paid subscriptions.

Develop and implement strategies to improve ROAS and reduce customer acquisition costs (CAC).

Manage app install, conversion, retargeting, and subscription acquisition campaigns.

Analyze campaign performance, including CPI, CPA, CTR, CAC, and ROAS.

Set up and troubleshoot Meta Pixel, Meta SDK, Google Analytics 4, Firebase, and conversion tracking.

Develop A/B testing strategies for ad creatives, audience targeting, landing pages, and campaigns.





Collaborate with the creative team to produce high-performing video ads and promotional creatives.

Scale successful campaigns while maintaining profitable subscriber acquisition.

Required Skills

Proven hands-on experience with Meta Ads Manager and Google Ads.

Strong expertise in mobile app marketing and performance-driven campaigns.

Experience in subscription-based businesses, OTT platforms, or entertainment apps is preferred.

Solid understanding of app attribution, conversion tracking, remarketing, and funnel optimization.

Ability to manage advertising budgets and deliver measurable business results.

- A track record of achieving subscription growth and improving ROAS.

📌 Performance Marketing Expert (Mumbai)
🏢 Flowing Water Films Private
📍 Mumbai