Hiring: Performance Marketing & Paid Ads ManagerCompany: Fliqwave Private Limited

Location: Pune, Maharashtra

Experience: 3–6 Years

Employment Type: Full-Time

Department: Digital Marketing / Growth Marketing

About the RoleWe are looking for a highly skilled, analytical, and results-driven Performance Marketing & Paid Ads Manager to plan, execute, optimize, and scale paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads (Facebook & Instagram).

The ideal candidate should have proven experience generating high-quality leads, managing advertising budgets efficiently, optimizing conversion funnels, and delivering measurable ROI.

You will be responsible for building and executing paid acquisition strategies targeting domestic and international markets, particularly the United States, Canada, Europe, United Kingdom, and the Middle East.

We are looking for someone who understands the entire customer acquisition journey, from audience research and campaign strategy to conversion tracking, lead qualification, and revenue attribution.

Key Responsibilities1.

Google Ads

Management

- Plan, launch, manage, and optimize Google Search, Display, Demand Gen, YouTube, and remarketing campaigns.
- Conduct in-depth keyword research, competitor analysis, search intent analysis, and audience targeting.
- Develop strategies for high-intent B2B lead generation.
- Optimize campaign structures, bidding strategies, ad copy, assets, and landing pages.
- Manage negative keywords, search terms, audience exclusions, and budget allocation.
- Implement and monitor conversion tracking using Google Tag Manager and GA4.
- Continuously improve cost per lead (CPL), cost per qualified lead, conversion rate, and return on ad spend (ROAS) where applicable.

2. LinkedIn Ads Management
- Develop and execute LinkedIn advertising campaigns targeting business decision-makers, founders, CEOs, CTOs, IT Directors, and senior management.
- Manage Sponsored Content, Lead Gen Forms, Document Ads, and other relevant LinkedIn advertising formats.
- Build targeted audiences using company size, industry, geography, job function, seniority, and account lists.
- Execute account-based marketing (ABM) campaigns targeting high-value B2B accounts.
- Implement LinkedIn Insight Tag, conversion tracking, and retargeting.
- Optimize campaigns for qualified leads, sales meetings, and pipeline generation.
- Work closely with the sales team to align paid campaigns with ideal customer profiles (ICPs).

3.

Meta Ads

Management (Facebook &

• Instagram)
- Create, manage, and optimize Meta advertising campaigns for lead generation, conversions, engagement, and remarketing.
- Develop audience segmentation, custom audiences, lookalike audiences, and retargeting strategies.
- Manage Meta Pixel, Conversions API (CAPI), and event tracking.
- Collaborate with creative teams to develop engaging ad creatives, videos, and compelling copy.
- Execute A/B testing across creatives, targeting, placements, landing pages, and campaign objectives.
- Optimize campaigns based on lead quality, cost efficiency, and business outcomes.

4.

Campaign

Strategy &

• Lead Generation




- Develop comprehensive paid acquisition strategies aligned with business objectives.
- Generate qualified B2B leads for technology services, software development, e-commerce solutions, SaaS, and digital services.
- Identify opportunities to expand into international markets.
- Design full-funnel strategies covering awareness, consideration, conversion, and remarketing.
- Collaborate with business development and sales teams to improve lead-to-meeting and meeting-to-chance conversion rates.
- Develop channel-specific strategies based on audience intent, acquisition costs, and expected business value.
- Manage campaign budgets and strategically allocate spending across platforms.

5. Analytics, Tracking & • Reporting
- Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and advertising conversion tracking.
- Build performance dashboards using Looker Studio or similar reporting tools.
- Monitor CPL, MQLs, SQLs, CAC, conversion rates, ROAS, and attributed pipeline.
- Analyze user journeys, campaign performance, and conversion funnel drop-offs.
- Implement UTM tracking, CRM attribution, and offline conversion tracking where applicable.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Recommend data-driven improvements to advertising strategies and marketing investments.

6.

Conversion Rate

Optimization (CRO)
- Identify and resolve conversion bottlenecks in advertising funnels.
- Recommend landing page improvements, messaging changes, and stronger calls to action.
- Conduct A/B tests to improve landing page conversion rates.
- Collaborate with developers and designers to improve website performance and lead capture.
- Ensure effective tracking and measurement of lead generation campaigns.

7.

Emerging Advertising

Platforms &

• AI (Added Advantage)
- Familiarity with emerging advertising opportunities within ChatGPT and other AI-powered discovery platforms.
- Understanding of ChatGPT Ads, where available, including evolving advertising formats, campaign capabilities, targeting options, and measurement.
- Ability to evaluate new AI-powered advertising channels for potential customer acquisition.
- Experience using AI tools for audience research, ad copy generation, creative ideation, and campaign optimization.
- Stay updated with developments in AI-driven advertising, conversational discovery, and performance marketing.

Experience with ChatGPT Ads is a plus, not a mandatory requirement. Required Skills & Qualifications

- 3–6 years of hands-on experience in performance marketing or paid media advertising.
- Strong practical experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.




- Proven track record of generating qualified leads through paid advertising.
- Experience running paid campaigns targeting international audiences.
- Strong understanding of B2B lead generation and long sales cycles.
- Hands-on experience with GA4, GTM, tracking pixels, and conversion measurement.
- Knowledge of remarketing, audience segmentation, campaign experimentation, and conversion optimization.
- Ability to independently manage campaign planning, execution, optimization, and reporting.
- Strong analytical skills and the ability to explain campaign performance using commercial KPIs.
- Experience collaborating with content, design, development, and sales teams.
- Excellent written and verbal communication skills.

Preferred Qualifications
- Prior experience in IT services, software development agencies, SaaS, e-commerce, or B2B technology companies.
- Experience targeting US, UK, European, and Middle Eastern markets.
- Experience managing multiple advertising accounts and campaigns simultaneously.
- Working knowledge of HubSpot, Salesforce, Zoho CRM, or similar CRM platforms.
- Experience implementing server-side tracking and enhanced conversions.
- Familiarity with LinkedIn ABM strategies and CRM-based conversion attribution.
- Google Ads, Meta Blueprint, or relevant digital advertising certifications.
- Familiarity with ChatGPT Ads and emerging AI advertising ecosystems.

Key Performance Indicators (KPIs)Performance will be evaluated based on measurable business outcomes, including:
- Number of marketing-qualified leads (MQLs) generated.
- Number of sales-qualified leads (SQLs) and qualified meetings booked.
- Cost per qualified lead and cost per sales opportunity.
- Lead-to-meeting and meeting-to-opportunity conversion rates.
- Attributed sales pipeline generated.
- Customer acquisition cost (CAC), where sufficient data is available.
- Campaign conversion rates and budget efficiency.
- Quality of campaign tracking, reporting, and ongoing optimization.

We prioritize qualified leads, business opportunities, and measurable growth over vanity metrics such as impressions, likes, and clicks. What We Are Looking ForWe want someone who can take ownership of the entire paid advertising function, not simply operate advertising dashboards.

The ideal candidate should be capable of answering:

- Which advertising channels will generate the highest-quality B2B opportunities?
- How should budgets be allocated across Google, LinkedIn, and Meta?
- How can we reach decision-makers in international markets?
- Why are campaigns generating clicks but not qualified leads?
- How can we improve lead quality and reduce acquisition costs?
- What changes should we make to improve actual business outcomes?

If you are passionate about performance marketing, understand the economics of customer acquisition, and can turn paid advertising budgets into meaningful business opportunities, we would like to hear from you. Apply: Share your updated resume along with examples or case studies of campaigns you have personally managed, including advertising budgets, lead quality, acquisition costs, and measurable results.

📌 Performance Marketing & Paid Ads Manager (Pune)
🏢 Fliqwave
📍 Pune