Company Description Marcadors helps ambitious businesses transform disconnected or unclear marketing into focused, effective growth systems. The company specializes in brand clarity, aligning positioning across websites, pitches, and social channels so organizations communicate their value quickly and convincingly.

Marcadors supports clients by becoming an extension of their marketing team, managing execution and content production while leaders focus on scaling their business. With experience across multiple industries, Marcadors brings tested strategies that improve lead generation, visibility, and conversions, reducing guesswork and wasted spend. The team is committed to delivering measurable results through structured, data-informed marketing solutions.

Role Description

This is a full-time, remote then hybrid Performance Marketer role based in Kolkata. The Performance Marketer will plan, execute, and optimize paid campaigns across channels such as search, social, and display to drive leads, conversions, and revenue for clients.

Day-to-day responsibilities include setting up and managing ad campaigns, tracking performance metrics, running A/B tests, and improving targeting, creatives, and landing pages based on data.

The role involves collaborating with brand, content, and design teams to ensure messaging alignment and consistent execution, as well as preparing regular performance reports and insights for internal stakeholders and clients.





The Performance Marketer will also identify new growth opportunities, refine marketing funnels, and maintain best practices for budget management and attribution.

Qualifications

- Strong performance marketing skills, including experience with paid search, paid social, and display advertising, with the ability to optimize campaigns for ROI and conversions.
- Data and analytics skills, such as comfort with tracking tools, dashboards, and A/B testing, and the ability to interpret metrics and translate them into actionable strategies.
- Foundational marketing knowledge, including understanding of marketing funnels, audience segmentation, positioning, and conversion rate optimization.
- Collaboration and communication skills, with the ability to work closely with content, design, and strategy teams and present performance insights clearly to stakeholders.
- Proficiency with common ad platforms and analytics tools (for example, Google Ads, Meta Ads, Google Analytics or similar), and familiarity with landing page or marketing automation tools.
- Relevant academic background such as a degree or certification in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Kolkata, manage multiple campaigns concurrently, and adapt quickly in a fast-paced, growth-focused workplace.
- Experience in agency or multi-client environments and exposure to different industries is a plus.

📌 Performance Marketer (Kolkata)
🏢 Marcadors
📍 Kolkata