- Role: Lifecycle Marketing Specialist
- Location: Hyderabad
- Experience Level: 2–3 years of digital/lifecycle marketing experience
- Employment Type: Full-time
- Compensation: Competitive salary + performance bonus

Role Overview

We are actively seeking a data-driven, execution-focused Lifecycle Marketing Specialist to join our growing remote team. In this pivotal role, you will own the day-to-day execution of campaigns designed to engage, retain, and upsell our customer base across their entire journey. The ideal candidate blends creative storytelling with analytical execution, taking charge of end-to-end campaign deployment while continuously running experiments to optimize conversion rates.

Key Responsibilities

- Campaign Execution & Automation: Build, launch, and manage multi-channel lifecycle campaigns (Email, Push, SMS, and In-App notifications) to drive user onboarding, retention, and reactivation.
- Customer Journey Optimization: Map and refine user journeys to identify drop-off points, implementing targeted trigger workflows to improve customer lifetime value (LTV).
- A/B Testing & Data Analysis: Proactively design and run split tests on subject lines, copy, layouts, and send times. Analyze key marketing metrics (Open rates, CTR, conversion rates, and ROI) to adjust strategies.
- Cross-Functional Collaboration: Partner closely with Product, Content, and Design teams to gather assets, align messaging, and ensure timely project delivery across distributed departments.
- Traffic & SEO/SEM Support:



Utilize fundamental SEO/SEM best practices and content creation alignment to ensure consistent messaging from initial organic/paid traffic acquisition through to retention.

Required Skills & Qualifications

- 2–3 years of proven success in a dedicated Lifecycle Marketing, Email Marketing, or Digital Marketing role.
- Marketing Automation Proficiency: Hands-on experience working within customer engagement or CRM marketing platforms (e.g., HubSpot, Klaviyo, Braze, ActiveCampaign, or Mailchimp).
- Web Analytics Experience: Strong comfort utilizing tools like Google Analytics to track user behavior, traffic attribution, and campaign performance.
- Communication Excellence: Exceptional written, verbal, and asynchronous communication capabilities tailored for a remote working environment, with robust copywriting skills for email/notifications.
- Project Management: A highly organized methodology with a proven ability to manage campaign calendars and prioritize tasks effectively.

What You’ll Bring

- Analytical Aptitude: Strong analytical abilities coupled with a commitment to data-driven decision-making and performance reporting.
- Problem-Solving Mindset: A proactive, solution-oriented mindset that enjoys dissecting campaign data to solve funnel drops and engagement challenges.
- Attention to Detail: Deep care for quality control, ensuring links, segmentation tags, and layouts are flawless before hitting "send."

Benefits

- Performance-based bonus structure
- Annual learning & development stipend
- Health and wellness benefits (varies by location)
- Opportunity to work on high-impact projects with rapid career progression

📌 Lifecycle Marketing Specialist (India)
🏢 Smart IMS.
📍 India