The Social Media & Lead Conversion Specialist will design and execute content strategies across digital platforms to build brand authority, engage the neurodiversity community, and directly convert social media engagement into qualified leads. This individual will handle everything from creative ideation and pitch decks to managing the conversion funnel for parents, educators, and healthcare providers.
Key Responsibilities
- Content Creation: Develop empathetic, evidence-based, and highly engaging content (video hooks, carousels, reels, and blogs) that simplifies complex AI data and clinical concepts for everyday audiences.
- B2B & Partner Pitching: Create compelling pitch decks, LinkedIn outreach strategies, and presentation materials to pitch CogniAble’s digital therapy solutions to schools, clinics, and pediatric networks.
- Community Building: Moderate and grow online communities (Facebook groups, Reddit, LinkedIn groups) for parents and therapists to position CogniAble as a trusted thought leader.
- Inbound Funnel Optimization: Design and implement social media funnels that guide prospects from "awareness" (viewing a post) to "conversion" (booking a free screening, downloading a resource, or scheduling a demo).
- Lead Nurturing:
Run targeted social campaigns and set up basic automated messaging to follow up with warm leads who interact with social touchpoints.
- Performance Tracking: Analyze key metrics (Cost Per Lead, Click-Through Rates, Conversion Rates) to measure the direct ROI of social media efforts on product sign-ups.
Performance Metrics (KPIs)
- Lead Volume: Total number of demo bookings or free trial sign-ups generated from social channels.
- Conversion Rate: Percentage of social media profile visitors who turn into marketing qualified leads (MQLs).
- Engagement Rate: Quality of community interactions (saves, shares, meaningful comments) rather than just passive views.
Commercial Impact About Company: CogniAble is an organization working with children diagnosed with autism and other developmental disorders. It uses evidence-based teaching methods such as applied behavior analysis (ABA) and cognitive behavior therapy (CBT), integrated with advanced data sciences methodology. The integration of best clinical practices with machine learning & artificial intelligence technologies offers a high-quality treatment program to parents and schools.
CogniAble is an artificial intelligence-based platform that enables affordable and evidence-based intervention services for schools and parents.