This role is for one of our partner companies, Series H
About the role
We’re looking for a performance-driven growth marketer to develop and execute full-funnel strategies across user acquisition, activation, engagement, and retention.
You’ll use data, experimentation, customer insights, and creative thinking to scale an emerging consumer product. This is a hands-on role for someone who thrives in quick-moving environments and knows how to turn early signals into repeatable growth.
What you'll own
- Design intent-building journeys that encourage users to seek expert advice before entering the product experience.
- Plan and execute paid acquisition campaigns focused on attracting high-intent users.
- Develop the push notification strategy, continuously testing messaging, timing, and targeting.
- Build scalable owned-media programs that educate, engage, and re-engage users.
- Lead a pipeline of growth experiments, including expert-led live sessions and other emerging formats.
- Connect channel performance and user conversations to inform marketing decisions.
- Expand into ownership of the product’s broader marketing mandate as it scales.
What we're looking for
- Hands-on experience building consumer campaigns and a clear understanding of what drives user behavior.
- Direct ownership of paid acquisition and lifecycle channels, particularly performance marketing and push notifications.
- Experience running zero-to-one experiments and adapting quickly to new product and customer signals.
- A track record of building demand and intent before asking users to install, visit, or convert.
- A customer-led approach, with examples of user conversations shaping campaign or channel strategy.
- Experience working with early-stage consumer products, evolving priorities, and short learning cycles.
- Strong analytical judgment, with the ability to distinguish meaningful insights from vanity metrics and translate tests into decisions.