: Group Head – Ad Sales (TV)Company: Enterr10 Television Pvt. Ltd.

Department: Sales & Revenue

Designation: Group Head – Ad Sales (TV)

Location: Mumbai

Experience: 15–20+ years

Industry: Media & Entertainment / Television Broadcasting

Reporting To: Senior Management

About the RoleEnterr10 Television Pvt. Ltd. is looking for an accomplished and commercially driven Group Head – Ad Sales (TV) to lead television advertising sales across its channel portfolio. The role will be responsible for driving revenue growth, developing strategic client relationships, strengthening agency partnerships, and maximising advertising revenue through effective sales strategies.

The ideal candidate will have strong relationships across advertising agencies, media planners, large advertisers, and key industry stakeholders, along with a proven track record of achieving revenue targets in the television broadcasting industry.

Key Responsibilities1. Revenue Strategy & Business Growth

- Develop and execute advertising sales strategies to achieve revenue and profitability targets across the television channel portfolio.
- Drive revenue growth through new client acquisition, existing account expansion, and strategic partnerships.
- Identify emerging business opportunities, market trends, and new revenue streams.
- Develop annual, quarterly, and monthly sales plans aligned with organisational objectives.

2. Key Account & Agency Management

- Build and maintain solid relationships with leading advertising agencies, media buying agencies, media planners, and direct advertisers.
- Strengthen partnerships with key national and regional advertisers across relevant industry sectors.
- Negotiate high-value advertising deals, annual contracts, and strategic partnerships.
- Ensure strong client servicing, account retention,



and repeat business.

3. Sales Team Leadership

- Lead, mentor, and manage the television ad sales team across relevant markets.
- Set sales targets, monitor performance, and ensure accountability for revenue delivery.
- Build a high-performance sales culture focused on client relationships, market intelligence, and revenue achievement.
- Collaborate with regional sales teams to improve market penetration and sales productivity.

4. Commercial Planning & Inventory Management

- Develop pricing strategies, rate-card recommendations, and commercial proposals.
- Maximise monetisation of advertising inventory while maintaining pricing discipline.
- Work closely with programming, marketing, finance, and traffic teams to optimise inventory utilisation and campaign delivery.
- Monitor revenue forecasts, deal pipelines, collections, and profitability.

5. Market Intelligence & Competitive Analysis

- Track industry developments, competitor pricing, channel performance, and advertiser spending patterns.
- Identify opportunities across FMCG, consumer durables, automotive, BFSI, telecom, e-commerce, and other relevant categories.
- Provide regular business updates, revenue forecasts, and strategic recommendations to senior management.

Required Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Management, or a related field; an MBA is preferred.




- 15–20+ years of experience in advertising sales, preferably in television broadcasting or the media and entertainment industry.
- Significant experience in leading television advertising sales teams and managing large revenue portfolios.
- Strong relationships with advertising agencies, media buying agencies, and major advertisers.
- Proven track record of meeting or exceeding revenue targets.
- Experience in commercial negotiations, sales planning, pricing strategy, and revenue forecasting.

Key Skills
- Strategic sales leadership and business development
- Television advertising sales and media monetisation
- Agency and advertiser relationship management
- Revenue planning, forecasting, and budget management
- Commercial negotiations and account management
- Team leadership, mentoring, and performance management
- Market analysis and competitive intelligence
- Excellent communication, presentation, and negotiation skills

Key Performance Indicators (KPIs)
- Achievement of annual and quarterly advertising revenue targets
- Growth in advertising revenue and profitability
- New advertiser acquisition and existing client retention
- Revenue contribution from key accounts and strategic partnerships
- Advertising inventory monetisation and utilisation
- Sales pipeline conversion and forecast accuracy
- Team productivity and target achievement

Ideal Candidate ProfileThe ideal candidate is a strategic sales leader with strong commercial acumen, established industry relationships, and the ability to translate market opportunities into sustainable revenue growth. The candidate should be comfortable working in a dynamic broadcasting environment and collaborating with senior leadership to achieve business objectives.

📌 Group Head Ad Sales - TV (Mumbai)
🏢 Enterr10 Television
📍 Mumbai