About CarveCarve is a marketing agency helping ambitious businesses build their digital presence, grow their audience, and turn attention into revenue. Our services include organic social media, short-form video, founder-led content, influencer marketing, and other growth channels.

We're at an early stage and looking to build a predictable, scalable customer acquisition engine.

The OpportunityWe're hiring our first GTM team member to work directly with the founder and build Carve's go-to-market engine from the ground up.

Your primary objective is simple: generate 2–3 qualified sales calls per week with potential customers who have a genuine need for Carve's services.

You won't be joining an established sales team or inheriting a mature playbook. You'll help define our ideal customers, experiment with messaging, test acquisition channels, and build repeatable processes that consistently generate high-quality opportunities.

You'll own the process of getting the right decision-makers into those conversations.

This is a high-ownership opportunity for someone who enjoys building from zero to one and wants to grow into a broader GTM leadership role as the business scales.

Key Responsibilities1. Build the Outbound Engine

- Identify ideal customer profiles (ICPs), target industries, company segments, and decision-makers.
- Build targeted prospect lists using LinkedIn Sales Navigator, Apollo, and other prospecting tools.
- Plan and execute outbound campaigns across cold email and LinkedIn.
- Develop personalised messaging, outreach sequences, and follow-up cadences.
- Experiment with different industries, customer segments, and value propositions.
- Establish repeatable workflows for prospect research, outreach, and meeting generation.
- Explore additional acquisition channels as the business grows.

- Generate Qualified Sales Opportunities
- Own the pipeline from prospect identification to qualified meeting booking.
- Engage founders, CMOs, marketing heads, and other relevant decision-makers.
- Identify prospects with marketing and growth challenges that Carve can solve.
- Qualify prospects based on business fit, needs, buying intent, and budget suitability.
- Schedule qualified sales calls directly onto the founder's calendar.
- Ensure prospects understand the purpose of the meeting and have agreed to discuss a potential engagement.
- Improve meeting attendance through effective follow-ups and reminders.

- Build the GTM Playbook

- Work with the founder to refine Carve's ICP, positioning, service offerings, and value proposition.




- Identify customer segments and services with the strongest commercial potential.
- Document successful outreach strategies, qualification criteria, messaging frameworks, and follow-up processes.
- Analyse campaign performance, identify bottlenecks, and continuously improve conversion rates.
- Turn successful experiments into documented processes that future GTM hires can replicate.
- Help establish the foundation for a scalable sales development function.

- Own Sales Operations and Reporting

- Maintain accurate prospect records and pipeline stages in the CRM.
- Track outreach volume, reply rates, positive responses, meetings booked, meetings held, and qualified opportunities.
- Share weekly performance reports covering results, learnings, challenges, and next steps.
- Identify opportunities to improve conversion rates, lead quality, and acquisition efficiency.
- Build a data-driven operating rhythm for reviewing and improving GTM performance.

- Collaborate With the Founder

- Work directly with the founder to develop and refine the initial GTM strategy.
- Share insights from prospect conversations, objections, and customer feedback.
- Improve positioning and messaging based on real market responses.
- Align qualification criteria with the founder's sales process and closing priorities.
- Build an acquisition system that reduces the founder's dependence on manually sourcing leads.

What Success Looks LikeYour primary KPI is 2–3 qualified sales calls held per week, equivalent to approximately 8–12 qualified meetings per month once the acquisition engine is operational.

Success will be measured by outcomes and lead quality, not outreach volume alone.

Key performance indicators include

- Consistent generation of qualified meetings with relevant decision-makers.
- A healthy, measurable pipeline of potential customers.
- Strong meeting attendance and lead qualification standards.
- Improving outreach-to-meeting conversion rates.
- Identification of effective ICPs, acquisition channels, and messaging.
- A documented outbound playbook that can be replicated and scaled.

The initial ramp-up period will focus on testing,



learning, and validating the acquisition process. Performance will be evaluated alongside lead quality, conversion rates, and commercial potential.

Who We're Looking For

- 1–4 years of experience in B2B sales development, outbound sales, lead generation, growth, or GTM roles.
- Hands-on experience with cold email, LinkedIn outreach, prospect research, and lead qualification.
- Strong written communication and the ability to personalise outreach for different audiences.
- Ability to identify relevant prospects and communicate a compelling reason for them to engage.
- Familiarity with CRM systems, spreadsheets, and sales performance metrics.
- A data-driven mindset and willingness to experiment, analyse results, and iterate.
- Strong organisational skills and the ability to manage multiple campaigns independently.
- An ownership mindset focused on measurable outcomes rather than activity alone.

Valuable to have

- Experience selling marketing agency services, content marketing, influencer marketing, or B2B growth services.
- Experience targeting founders, CMOs, marketing leaders, or B2B SaaS companies.
- Familiarity with Apollo, Smartlead, Instantly, HubSpot, or LinkedIn Sales Navigator.
- Experience building an outbound pipeline from scratch at an early-stage startup or agency.

The Ideal CandidateYou enjoy figuring out how to reach the right people, writing compelling outreach, running campaigns, and turning ambiguous problems into measurable experiments.

You're comfortable working directly with a founder, taking initiative, learning from failures, and building processes that don't yet exist.

We're not looking for someone who only creates strategies or manages dashboards. We want someone who can think strategically, execute independently, and build a repeatable system for generating qualified opportunities.

Why Join Carve?

- Work directly with the founder: Influence positioning, customer acquisition, and growth.
- Build from zero to one: Create the systems and playbooks that shape Carve's sales function.
- High ownership: Your work directly influences the company's growth.
- Career progression: Grow into a GTM leadership role as the business scales.
- Early-team opportunity: Help build the company's next stage of growth.

Role Details
- Position: Founding GTM Lead
- Employment type: Full-time
- Location: Gurugram (Hybrid)
- Compensation: Competitive fixed salary plus performance-linked incentives, based on experience.

📌 Founding GTM Lead (Gurugram)
🏢 Carve
📍 Gurugram