JOB DESCRIPTIONDigital Marketing SpecialistCompany Name: ISTA Spaces

Department: Marketing

Location: HSR Layout, Bengaluru, Karnataka

Experience: 2–5 Years

Employment Type: Full time

About ISTA SpacesISTA Spaces is a real estate company focused on providing quality property solutions, including villas, homes, and residential plots. We are looking for a creative and result-oriented Digital Marketing Specialist to strengthen our online presence, generate qualified leads, and support our sales growth through effective digital marketing strategies.

Job SummaryThe Digital Marketing Specialist will be responsible for planning, executing, and optimising digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in paid advertising, social media management, lead generation, SEO, and digital campaign analytics, preferably within the real estate industry.

Key Responsibilities1. Digital Marketing & Lead Generation

- Plan and execute digital marketing campaigns to generate qualified leads for real estate projects.
- Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
- Monitor campaign performance and optimise campaigns to improve lead quality and reduce cost per lead.
- Develop strategies to increase website traffic, enquiries, site visits, and conversions.

2. Social Media Management

- Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
- Create and execute social media content calendars.
- Coordinate with graphic designers, video editors, and content creators to develop engaging marketing creatives.
- Monitor audience engagement, brand visibility,



and social media performance.

3. SEO & Website Management

- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Conduct keyword research and optimise website content for relevant real estate searches.
- Monitor website traffic, user behaviour, and lead conversion performance.
- Coordinate website updates, landing pages, and campaign-specific content.

4. Campaign Analytics & Reporting

- Track campaign performance using Google Analytics 4, Google Tag Manager, Meta Ads Manager, and other relevant tools.
- Prepare weekly and monthly reports on leads generated, campaign expenditure, cost per lead, and conversion rates.
- Analyse campaign data and recommend improvements based on performance.
- Coordinate with the sales team to track lead quality and conversion outcomes.

5. Marketing Coordination & Brand Management

- Work closely with the sales and pre-sales teams to understand project requirements and target audiences.
- Ensure consistency in brand messaging across all digital platforms.
- Coordinate marketing campaigns for new project launches, promotional activities, and property events.
- Research competitors, market trends, and emerging digital marketing opportunities.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications,



or a related field.
- 2–5 years of experience in digital marketing, preferably in real estate or property marketing.
- Hands-on experience with Google Ads and Meta Ads campaigns.
- Knowledge of SEO, social media marketing, content marketing, and lead generation.
- Familiarity with Google Analytics 4, Google Tag Manager, and campaign reporting tools.
- Strong analytical, communication, coordination, and problem-solving skills.
- Ability to manage multiple campaigns and work towards measurable business targets.

Preferred Qualifications
- Experience generating leads for villas, residential plots, apartments, or other real estate projects.
- Understanding of real estate customer acquisition and lead conversion funnels.
- Experience with CRM systems and marketing automation tools.
- Basic understanding of landing page optimisation, retargeting, and conversion tracking.

Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Cost per lead (CPL) and cost per acquisition.
- Lead-to-site-visit and lead-to-sale conversion rates.
- Return on advertising spend (ROAS).
- Website traffic and organic search performance.
- Social media reach, engagement, and audience growth.
- Campaign performance and adherence to marketing budgets.

CompensationSalary will be negotiable based on experience, skill set, and interview performance. How to ApplyInterested candidates can share their updated resume along with relevant digital marketing campaign experience, portfolio, or performance reports.

Join ISTA Spaces and help us strengthen our digital presence while driving measurable business growth.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Ista Spaces
📍 Bengaluru