About the Role:

We are looking for a Digital Marketing Specialist to manage our search, social and paid channels and bring quality leads to Aurolab. You will work in a cross-functional team to grow our online presence and support our events.

Key Responsibilities:

- Plan and manage social media on Linkedin, Facebook, Instagram and YouTube, including content calendar, publishing, Linkedin outreach, newsletter and groups.
- Improve organic visibility through SEO: on-page, off-page, technical, AEO and GEO.
- Track traffic and rankings using GA4 and Google Search Console, and fix site issues.
- Run paid lead-generation campaigns on Google, LinkedIn, Meta and other leading platforms, including Al platforms.
- Plan and send email campaigns and newsletters, Surveys, landing pages using marketing automation platforms and nurture lead
- Promote conferences and events across social, email and paid channels.
- Work with the cross-functional team (content, design, sales and events) to deliver campaigns.
- Prepare monthly performance reports and share insights.
- Explore new channels such as influencer marketing and use Al tools to work smarter.

Requirements:





- Any bachelor's degree.
- 3 to 5 years of hands-on experience across SEO, SEM and social media marketing.
- Proven experience running paid campaigns on Google Ads and Linkedin Ads, with a track record of lead generation.
- Strong working knowledge of on-page, technical and off-page SEO.
- Experience with email marketing platforms, list segmentation, and Marketing automation platforms.
- Proficiency with Google Analytics (GA4), Google Search Console and Google Tag Manager.
- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog or similar.
- Experience with social scheduling tools and Linkedin marketing, including newsletters and groups.
- Strong analytical skills and the ability to turn data into decisions.
- Good written and verbal communication in English.

Valuable to Have:

- Content writing experience.
- Experience in B2B, healthcare or medical device marketing.
- Experience promoting conferences or events.
- Basic knowledge of CMS platforms such as WordPress and basic HTML.

📌 Digital Marketing Specialist (Madurai)
🏢 Aurolab
📍 Madurai