Multi-Channel Campaign Execution: Build, launch, and scale full-funnel advertising campaigns across Google Ads (Search, Performance Max, YouTube, Display) and Meta Ads (Facebook, Instagram), driving measurable outcomes for Brand Awareness, Lead Generation, Catalog Sales, and Drive-to-Store traffic.

Audience Architecture & Keyword Strategy: Conduct in-depth market research, keyword analysis, and consumer profiling to build high-intent Search strategies and hyper-targeted Meta audience segments (Custom, Lookalike, and Interest-based).

Creative Strategy & A/B Testing: Partner with the creative team to ideate high-converting ad concepts, compelling ad copy, and execute structured A/B tests across Search ads, Video/Reels formats, Carousels, and Static visuals.

Performance & Budget Optimization: Conduct daily account audits to allocate budgets dynamically between Google and Meta platforms, optimizing for maximum profitability based on core KPIs (CPC, CTR, CPL, CPA, and ROAS).

Technical Tracking & Attribution: Implement and maintain robust cross-platform tracking setups using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and Conversions API (CAPI) to ensure accurate attribution and data integrity.

Insights & Reporting:



Translate complex campaign data into clear performance dashboards and reports with actionable, data-backed recommendations to continuously lift overall marketing ROI.

Requirements

1+ year of proven track record in planning, launching, and scaling performance-driven campaigns across both Google Ads and Meta Ads.

Technical Proficiency: Hands-on mastery of Google Ads Manager, Meta Ads Manager, GA4, Google Tag Manager, Meta Pixel configuration, and Conversions API (CAPI).

Strategic Mindset: Strong data-analysis skills with a thorough understanding of full-funnel marketing strategies, multi-channel attribution, and conversion rate optimization (CRO).

Remote Excellence: Self-motivated and highly organized with the ability to manage priorities and meet deadlines independently in a 100% remote setting.

Communication: Professional proficiency in written and spoken English.

Bonus: Background in Automotive, Auto Parts, Retail, or E-commerce sectors.

Benefits

100% Remote Setup: Complete location independence with adaptable working schedules.

Attractive Compensation: Competitive contract rate with performance-driven bonus structures.

Global Exposure: Elevate your career by driving paid media campaigns for a world-renowned global enterprise.

📌 Digital Marketing Specialist (Google Ads & Meta Ads) (India)
🏢 BRIDGESTONE TIRE INDONESIA, PT
📍 India