Company Description Vinayaka Mission’s Research Foundation–Deemed to be University is a multidisciplinary institution offering programs in Medicine, Dentistry, Homoeopathy, Nursing, Physiotherapy, Pharmacy, Engineering and Technology, Arts & Science, Law, Allied Health Science, and Physical Education. The University is headquartered in Salem, Tamil Nadu, with constituent colleges located in Salem, Chennai, Puducherry, and Karaikal. It is approved by the University Grants Commission (UGC), Government of India, underscoring its recognition and regulatory compliance.

The institution focuses on academic excellence, qualified education, and applied research across diverse fields, providing a dynamic environment for both teaching and non-teaching professionals.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Chennai. This role is responsible for planning, executing, and optimizing digital marketing campaigns to enhance the University’s brand visibility, student engagement, and lead generation across online channels. Day-to-day tasks include managing social media presence, overseeing content and campaign calendars, monitoring web analytics, and coordinating performance reports.

The Digital Marketing

Manager will collaborate with academic departments and admissions teams to develop targeted campaigns, manage budgets, and ensure consistent messaging across platforms.



The role also involves staying updated on digital trends, testing new strategies, and recommending improvements to strengthen online outreach.

Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills, with experience in developing and managing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including managing multiple platforms, content planning, and engagement strategies.
- Candidates should possess Lead Generation skills, with the ability to design and track campaigns that drive inquiries and conversions.
- Candidates should possess Web Analytics skills, including the use of tools such as Google Analytics or similar platforms to measure and optimize performance.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field; experience in education or institutional marketing is an advantage.
- Strong written and verbal communication skills, ability to work collaboratively with cross-functional teams, and proven organizational and project management abilities.
- Familiarity with SEO/SEM, email marketing tools, and basic design or content management platforms would be beneficial.

Preferably candidates experience with education industry will be given first preference

Interested candidates can share their profile to the below email : [email protected]

📌 Digital Marketing Manager (Chennai)
🏢 Vinayaka Mission's Research Foundation - University
📍 Chennai