Experience: 4–7 Years

Job Summary

We are looking for a Digital Marketing Specialist to lead digital marketing strategies, manage a cross-functional team, drive brand growth, generate leads, and improve overall marketing performance across digital channels.

Roles & Responsibilities

- Develop and execute integrated digital marketing strategies to achieve business goals, brand awareness, lead generation, and conversions.
- Lead and manage a team of graphic designers, content writers, digital design professionals, web developers, and SEO specialists.
- Oversee SEO, content marketing, website optimization, branding, social media, and organic growth strategies.
- Develop monthly marketing plans, campaign calendars, budgets, and performance targets aligned with business objectives.
- Monitor campaign performance, leads, CPL, CTR, conversion rates, and ROI using GA4, Google Tag Manager, and Google Search Console.
- Coordinate website development, landing page design, UI/UX improvements, conversion tracking, and website performance optimization.
- Guide the team on content strategy,



creative development, brand consistency, campaign execution, and timely project delivery.
- Conduct competitor analysis, market research, audience research, and identify current digital marketing opportunities.
- Prepare performance reports, manage team productivity, optimize marketing budgets, and implement data-driven strategies for continuous improvement.

Qualifications & Required Skills
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-6 years of hands-on digital marketing experience, including team management.
- Strong expertise in SEO, social media, content marketing, and lead generation.
- Experience with GA4, GTM, Google Search Console, CRM platforms, and marketing analytics.
- Knowledge of website development, WordPress, landing pages, UI/UX, and conversion rate optimization.
- Strong leadership, communication, analytical thinking, project management, and problem-solving skills.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Acadvizen- Digital Marketing Institute
📍 Bengaluru