About the RoleWe are looking for a PPC Campaign Specialist with 3–4 years of hands-on experience in managing paid advertising campaigns.
The ideal candidate should be comfortable planning, launching, monitoring and optimizing campaigns across platforms such as Google Ads and Meta Ads, with a strong focus on generating quality leads and improving campaign performance.
Key Responsibilities
- Plan, create and manage PPC and paid advertising campaigns.
- Manage campaigns on Google Ads, Meta Ads and other relevant platforms.
- Conduct keyword research and identify relevant search terms for campaigns.
- Create and optimize Search, Display, Remarketing and Lead Generation campaigns.
- Monitor important campaign metrics such as CPC, CTR, CPL, conversions, conversion rate and ROAS.
- Regularly optimize bids, budgets, keywords, ad copies and audience targeting.
- Identify and remove underperforming keywords, ads and audiences.
- Prepare regular campaign performance reports and provide actionable insights.
- Conduct A/B testing of ad copies, landing pages, audiences and campaign strategies.
- Work closely with the content and SEO team to improve overall digital performance.
- Track campaign performance through Google Analytics / GA4 and Google Tag Manager.
- Monitor competitor advertising activities and identify new opportunities.
- Ensure advertising budgets are used effectively and campaigns deliver measurable results.
Required Skills
- 3–4 years of hands-on experience in PPC / Paid Digital Marketing.
- Strong practical knowledge of Google Ads.
- Experience with Meta Ads Manager.
- Good understanding of keyword research, bidding strategies and audience targeting.
- Knowledge of GA4, Google Tag Manager and conversion tracking.
- Understanding of campaign analytics and performance metrics.
- Robust analytical and problem-solving skills.
- Ability to work with campaign data and make optimization decisions.
- Good communication and reporting skills.
Good to Have
- Google Ads certification.
- Experience handling B2B lead-generation campaigns.
- Experience with landing page optimization.
- Knowledge of remarketing and retargeting campaigns.
- Experience working with monthly advertising budgets and performance targets.
Who We’re Looking ForSomeone who is hands-on with paid campaigns, understands numbers and can independently identify what is working, what is not working, and what needs to be optimized.
- Important: Candidates should be currently based in Bangalore or willing to work from Bangalore. Immediate joiners are preferred.
📌 Digital Marketing Specialist (Bengaluru)
🏢 Crystal Hues
📍 Bengaluru
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