- Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
- Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
- Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.
- Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.
- Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.
- Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.
Requirements:
- Proven experience as a PPC Specialist or similar role, with strong expertise in Google Ads and Meta (Facebook) Ads.
- Mandatory experience in a digital marketing agency (DMA).
- Solid understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
- Experience in managing shopping ads, catalogue ads, and lead generation campaigns.
- Ability to manage multiple projects and campaigns simultaneously for international clients.
- Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong communication and collaboration skills to work effectively within a team environment
📌 Digital Marketing Manager (Delhi)
🏢 orbit verify
📍 Delhi
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