Company: Suja HealthTech

Location: NSL Arena, Uppal, Hyderabad

Job Type: Full-time

Experience: 5+ years

Department: Marketing

About Suja HealthTech

Suja HealthTech builds healthcare software for hospitals across India: CareAxes (HMIS for multi-specialty hospitals), CureAxes (HMIS for smart hospitals with 1 to 50 beds), Gyneye (AI-assisted colposcopy), plus AI Suite, RCM, and Research. Our roots go back to 1997, and we are building a marketing function to match our recent rebrand.

About the Role

You will own Suja's digital presence end to end: website, SEO, AI search visibility, short-form and long-form content, social media, paid campaigns, and the lead pipeline they feed.

You will work directly with product, implementation, and sales leaders to turn real product capabilities—for example, how CareAxes helps hospital leadership protect against revenue leakage—into content that brings in qualified hospital leads.

When a hospital leader asks an AI assistant which HMIS to consider, Suja should be a top recommendation. You will own making that happen.

This is an ownership role. You will set the plan, report on it, and raise problems early, before they become delays.

Key Responsibilities

- Lead Generation: Build and run campaigns across organic channels, LinkedIn, Google Ads, and email to generate qualified demo requests from hospital decision-makers. Track every lead in our CRM.
- SEO: Own keyword strategy, on-page SEO, technical health, and backlink quality for sujahealthtech.com. Report keyword positions and organic traffic monthly.
- AI Search Visibility: Improve Suja's visibility in AI-generated answers. Track a fixed set of buyer questions monthly and improve results through answer-focused content, structured data, consistent company information across the web, and credible third-party mentions.
- Long-Form Content: Manage blogs, articles, case studies, and longer YouTube videos from topic planning to publishing and performance analysis. Ensure every piece answers real questions hospital leaders ask and is discoverable by search engines and AI assistants.
- Short-Form Content: Plan, script, and produce Instagram Reels, YouTube Shorts, LinkedIn videos, and carousels that turn product features and customer outcomes into quick, accurate stories.
- Social Media Management: Manage the content calendar across LinkedIn, Instagram, Facebook, and YouTube.



Ensure every post is accurate, on-brand, and useful to hospital leaders.
- Website Management: Own website content updates, landing pages, and quality checks. Ensure nothing goes live with broken links, placeholder text, or demo data.
- Product Knowledge: Work regularly with product, development, implementation, and sales team leads to stay updated on recent features, launches, client results, and healthcare best practices. Translate these into the content calendar and have the appropriate lead verify every product claim before publication.
- Reporting: Send written weekly updates covering completed work, next steps, and blockers. Prepare monthly reports on traffic, rankings, AI visibility, leads, and cost per lead.
- Vendor and Account Management: Manage agencies, freelancers, and marketing tool accounts securely, keeping credentials in a password manager.

What Success Looks Like

First 30 Days

- Inventory, secure, and document all marketing accounts, including the website, domains, social media, analytics, and advertising accounts.
- Establish baseline reports for traffic, rankings, and lead sources.
- Measure how leading AI assistants answer 20 agreed buyer questions, including whether Suja appears and how it is described.
- Hold introductory meetings with every team lead.

First 60 Days

- Get approval for a six-month marketing plan with monthly targets for leads, rankings, AI visibility, and engagement.
- Get approval for a three-month content calendar covering short-form and long-form content.
- Publish and review at least four long-form content pieces and eight short-form videos with product owners.
- Ensure company information is consistent across the web and the website is free of broken links and placeholder content.
- Establish recurring team check-ins and weekly written updates.

First 90 Days

- Deliver monthly reports showing progress against targets, explaining what worked and what will change.




- Improve Suja's presence and accurate representation across the tracked AI answers compared with the day-30 baseline.
- Generate tracked demo requests through at least one campaign.

Required Qualifications

- 5+ years of experience in digital marketing, with at least two years owning results rather than only executing tasks, ideally in B2B SaaS, healthcare, or enterprise software.
- Hands-on SEO experience, including keyword research, technical audits, and quality link building, with demonstrable ranking improvements.
- Experience improving brand visibility in AI-generated answers through generative engine optimization or answer engine optimization, with a clear measurement method.
- A portfolio of long-form content, such as blogs, articles, or videos, that you wrote or managed, with traffic or lead results.
- Hands-on short-form video experience, including planning, scripting, and editing Instagram Reels or YouTube Shorts using CapCut, Canva, or similar tools, with reach and engagement metrics.
- A portfolio of social media and campaign work supported by performance data.
- Working knowledge of Google Analytics 4, Google Search Console, SEO tools, structured data/schema markup, LinkedIn Campaign Manager, and a CRM.
- Excellent written English and the ability to check your own work before sharing it.
- Comfort using AI tools, with the discipline to verify everything they produce.
- Ability to raise problems early and communicate them in writing, along with proposed solutions.

Nice to Have

- Experience marketing to hospitals, doctors, or healthcare administrators in India.
- Understanding of responsible healthcare marketing, including avoiding unsupported clinical or AI claims.
- Design skills in Canva or Figma.
- WordPress experience.

Hiring Process

1. Initial screening call
2. Take-home case study (72 hours)
3. Panel interview, including a presentation of your case study
4. Reference checks

How to Apply

Send the following to [email protected] with the subject line “Digital Marketing and Social Media Manager”:

- Your resume
- Two examples of campaigns you owned, including results
- Two long-form pieces you wrote
- Two short-form videos you produced, such as Instagram Reels
- A short note about one marketing project that went wrong and what you did about it

Learn more about us at sujahealthtech.com.

📌 Digital Marketing and Social Media Manager (Hyderabad)
🏢 Suja HealthTech
📍 Hyderabad