Experience: 2 Years

Location: Hyderabad

Type: Full-time

Role Objective

We’re looking for a Digital Marketing Analyst/Performance Marketing Executive who thrives at the intersection of data and creativity. With 3 years of hands-on experience, you’ll own end-to-end paid acquisition—driving high-quality traffic, maximizing conversions, and scaling campaigns with a strong focus on ROAS.

This role demands someone who can double down on what works and cut what doesn’t—rapid.

Key Responsibilities

? Campaign Management

- Plan, launch, and manage full-funnel campaigns across:
- Google Ads (Search, Shopping, Display, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Campaign Manager

⚙️ Performance Optimization

- Monitor campaigns daily and optimize bids, budgets, and targeting
- Ensure campaigns consistently hit CPA and ROAS benchmarks

? A/B Testing & Experimentation

- Execute structured testing for:
- Ad creatives
- Copy variations
- Landing pages
- Improve CTR and Conversion Rates (CVR)

? Data & Reporting

- Build weekly/monthly performance dashboards using GA4 and Looker Studio
- Translate data into actionable insights (not just reports)

? Funnel & Tracking Analysis

- Ensure accurate tracking using UTMs, GTM, Pixels
- Identify and fix drop-offs across the user journey

? Creative Collaboration

- Work closely with the design team
- Guide creatives based on performance data (UGC, statics,



motion creatives)

? Budget Ownership

- Manage and pace monthly ad spends efficiently
- Ensure optimal allocation without overshooting budgets

Required Skills & Qualifications

? Platforms & Tools

- Strong hands-on experience with:
- Google Ads Manager
- Meta Business Suite
- LinkedIn Campaign Manager

? Analytics & Tracking

- Mandatory: GA4 (Google Analytics)
- Preferred: Google Tag Manager (GTM) & attribution modeling

? Data Handling

- Advanced Excel/Google Sheets skills
- Pivot Tables
- VLOOKUP
- Data visualization

? Strategic Thinking

- Ability to go beyond vanity metrics
- Strong focus on CAC, LTV, and Revenue impact

? Certifications (Good to Have)

- Google Ads Certification
- Meta Blueprint Certification

? Soft Skills

- Strong communication & stakeholder management
- Comfortable in a fast-paced, test-and-learn environment

Key Performance Indicators (KPIs)

- ROAS / ROI: Consistently meet or exceed return targets
- CPA: Optimize acquisition costs while scaling volume
- Lead Quality: Maintain strong conversion-to-sale ratios
- LTV / Retention: Drive high-value, long-term users

? Why Join Us?
- Work on high-impact campaigns with real budgets
- Freedom to experiment, test, and scale ideas
- Data-driven culture with a strong performance mindset
- Opportunity to directly influence revenue growth

📌 Digital Marketing Analyst(Paid Media) (Hyderabad)
🏢 Revsoc Digital
📍 Hyderabad