: GM/DGM – Marketing (ATL & BTL)

Company: Reputed Retail Healthcare (Pharmacy)

Location : Benguluru, India

Role Overview

Lead ATL and BTL marketing initiatives to strengthen brand visibility, drive retail pharmacy footfall, increase sales, and support pan-India store expansion.

Key Responsibilities

- Plan and execute ATL campaigns across print, outdoor, radio and digital media.
- Drive BTL activities, including in-store promotions, local activations, health awareness campaigns and recent store launches.
- Develop retail branding, merchandising, promotional schemes and customer loyalty initiatives.
- Support franchisees and store teams with local marketing and customer acquisition.
- Manage marketing budgets, agencies, campaign execution and ROI.




- Track footfall, sales growth, customer acquisition and campaign effectiveness.
- Ensure compliance with applicable pharmaceutical marketing regulations.

Qualification: MBA/PGDM in Marketing. Experience: 12–18 years in pharmaceutical retail, FMCG or healthcare marketing, with strong ATL/BTL expertise.

Key Skills: Brand management, retail marketing, trade promotions, team leadership, budget management and performance analytics.

Skills: retail,marketing,btl,atl,pharmacy,healthcare

📌 DGM – Marketing (ATL & BTL) (Bengaluru)
🏢 REGUL SOLUTIONS
📍 Bengaluru