Company - RMX Industries Pvt Ltd

Job Role - D2C Growth and Marketing Specialist

Location - Gurugram

Budget- 50-60k/ month

Company Description RMX Industries is a 34-year-old, family-owned, industry-leading manufacturing company headquartered in Punjab, India. The company specialises in the manufacturing of high-quality rubber hoses and metal auto-retractable hose reels, serving diverse industrial and commercial applications. RMX is the largest manufacturing exporter of general-purpose hoses and reels from India, with a global presence spanning over 25 countries across the Americas, APAC, and multiple EMEA markets.

RMX’s portfolio spans multiple consumer and institutional brands — including BluBird (its US entity and consumer brand), Zephyr (its premium product brand), BluShield, Oil Shield, and Avagard. With a transparent vision to become a $100 million enterprise by 2030, RMX is aggressively expanding its international footprint and building a high-performance commercial team to drive that growth.

Give yourself a chance to work with the best, push your boundaries and create impact.

Role Description: We are looking for a hands-on D2C Manager — USA D2C experience is non-negotiable — to own the growth of TheBlueHose.com, our flagship storefront for pressure washing, air and garden watering products (BluBird, BluShield, AG-Lite). You will drive revenue, conversion, retention, and profitability on the website, working closely with the D2C Head to scale D2C as our primary channel over marketplace.

This is a D2C-first role: the primary focus is TheBlueHose.com, not Amazon/Walmart.

1. WEBSITE P&L; & GROWTH

- Own TheBlueHose.com's day-to-day P&L; — revenue, contribution margin, and growth against targets
- Execute monthly/quarterly growth plans aligned with overall D2C strategy




- Track competitor activity and category trends (pressure washing, garden watering)

2. SHOPIFY STORE MANAGEMENT

- Manage product listings, collections, merchandising, pricing, and promotions
- Improve CVR, AOV, and checkout/user experience
- Coordinate with design/dev on site functionality and speed

3. PERFORMANCE MARKETING & ACQUISITION

- Run/optimize Meta, Google, and YouTube campaigns
- Own ROAS, CAC, CTR, CPC, CVR, LTV
- Manage agency relationships and budget allocation

4. RETENTION, CRM & LOYALTY

- Own email/SMS/WhatsApp retention flows and CRM automation
- Build loyalty, referral, and winback programs
- Improve repeat purchase rate and reduce churn

5. CONTENT & BRAND

- Drive product education and storytelling for the hose/pressure-washing category
- Manage UGC, affiliate, and influencer partnerships where relevant

6. CONVERSION & CAMPAIGNS

- Run A/B tests and CRO initiatives
- Plan campaigns around seasonal peaks and product launches (e.g., The Slayer)

7. ANALYTICS

- Build/maintain dashboards: revenue, traffic, CVR, CAC, ROAS, AOV, retention
- Identify performance gaps and drive corrective actions

8. INVENTORY COORDINATION

- Work with supply chain on stock availability, SKU rationalization, and reducing stock-outs

9. OPERATIONS

- Coordinate with fulfillment/logistics/customer service to reduce returns, cancellations, and delivery issues

REQUIRED SKILLS & QUALIFICATIONS

- Bachelor's degree in Marketing, Business, E-Commerce, or related field; MBA a plus
- 4–7 years in D2C/e-commerce, with direct Shopify management and USA experience (mandatory)
- Experience owning or co-owning a D2C revenue line, with visibility into contribution margin
- Working knowledge of Meta Ads, Google Ads, GA4, SEO, CRO
- Hands-on retention/CRM experience — email, SMS/WhatsApp, loyalty programs

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📌 C Growth and Marketing Specialist (Gurugram)
🏢 RMX Industries
📍 Gurugram