- Content Creation

- Write and edit blogs, website pages, landing pages, case studies, and product-related content.

- Craft thought-leadership articles that position appse.ai as a credible voice in iPaaS and automation.

- Simplify technical concepts such as APIs, application integration, and workflow automation into clear, engaging stories.

- Proofread and fact-check content before publication.

2. SEO & Search Intent
- Conduct keyword research and map content to search intent across the marketing funnel.

- Implement on-page SEO, including titles, meta descriptions, headings, internal links, and content structure.

- Refresh and optimise existing content based on performance data.

3. AEO & AI Visibility
- Structure content for AI-powered search and answer engines using direct answers, FAQs, clear definitions, and scannable formatting.

- Track content visibility across AI search platforms and continuously improve performance.

4. Research & Performance
- Research original, accurate content angles instead of relying on recycled ideas.

- Monitor performance using Google Search Console, GA4, and Ahrefs/Semrush.

- Translate performance insights into actionable content strategies.

- Collaborate with product, sales, and marketing teams to capture real-world use cases and customer stories.

Requirements

1.



3–5 years of content writing experience, preferably in B2B SaaS, IT, or technology.
- Excellent writing, editing, proofreading, and storytelling skills.
- Hands-on experience in keyword research, search intent analysis, on-page SEO, and content optimisation.
- Ability to structure content for AEO and AI-powered search.
- Strong research skills with a track record of producing accurate, original content.
- Experience writing blogs, website pages, landing pages, case studies, and product-related content.
- Working familiarity with Google Search Console, GA4, Ahrefs or Semrush, and AI writing tools.
- A writing portfolio showcasing relevant work.

Benefits

1. Visible impact: Your content directly influences traffic, search rankings, and pipeline growth.
- Creative freedom: Your ideas help shape content strategy, not just execute it.
- Continuous learning: Opportunities to grow across SEO, AEO, and AI-led marketing as the industry evolves.
- Collaborative environment: A close-knit team where your work is valued and your voice is heard.
- Flexible culture: A people-first workplace that values flexibility and collaboration.
- Growth opportunities: Real opportunities to grow with a fast-scaling product company.

📌 Content Writer (Kolkata)
🏢 APPSeCONNECT
📍 Kolkata