About the job

Only What's Needed

We're looking for a Content & Culture Intern who spends a little too much time on the internet, is curious about how things work, and knows the difference between content that fills a feed and content that makes someone stop scrolling.

You'll help us turn facts, ideas, and everyday observations into content people actually want to watch, read, and share.

This role sits at the intersection of storytelling, research, social media, and internet culture. You'll work closely with the content team to find interesting stories, develop sharp ideas, write scripts, and understand what makes content work.

What you'll do

● Research topics, spot interesting insights, and find stories worth telling.

● Come up with content ideas for Instagram, LinkedIn, YouTube, and other platforms.

● Write scripts, hooks, captions, and copy that make people want to keep reading or watching.

● Keep a pulse on internet culture, emerging trends, creators, formats, and conversations.

● Help turn complex information into content that's simple, engaging, and easy to understand.

● Track content performance and understand what's working, what's not, and why.

● Work closely with the content team to take ideas from a rough thought to a finished piece of content.

What we're looking for

● Someone who's recently graduated or in their final year of college, ideally with some prior internship experience.

● A basic understanding of content, social media, and how different platforms work.

● Strong writing skills and the ability to communicate ideas clearly.

● Curiosity to research, question things,



and find interesting angles in everyday topics.

● An instinct for what makes content engaging, relevant, and worth sharing.

● Someone who can think creatively while being comfortable working with facts.

● A willingness to experiment, learn quickly, and take feedback.

Nice to have

● Experience writing social media content, scripts, blogs, or other forms of digital content.

● A portfolio of college projects, personal pages, published work, or content you've helped create. ● Familiarity with basic content analytics and social media performance metrics.

● An interest in health, nutrition, fitness, consumer behaviour, or the way people make everyday decisions.

● The ability to spot a trend without blindly jumping on it.

You'll thrive here if you

● Are chronically online, but know how to put that screen time to good use.

● Save engaging posts, videos, ads, and ideas because you want to understand why they work.

● Ask questions, challenge assumptions, and aren't satisfied with surface-level answers.

● Believe that good content starts with a good thought, not just a catchy hook.

● Can take something complicated and make it feel simple without making it simplistic.

● Are excited by the idea of building something from scratch, experimenting, and figuring things out along the way.

About Only What's Needed

Only What's Needed by Food Pharmer exists to make India protein sufficient.

We're building products, content, and systems that help people make better decisions through facts, transparency, and proof.

No marketing claims.

No unnecessary ingredients.

Only what's needed

📌 Content Strategy - Intern (Mumbai)
🏢 Only What's Needed by Food Pharmer
📍 Mumbai