About Subtle

Subtle is not just a clothing brand; it is a philosophy of restraint and substance. We are building a new-age, accessible luxury brand for men who understand that presence doesn’t need volume. We engineer heavy tees (240-260 GSM) that breathe, drape, and define the wearer. What we sell is substance: the weight of the cotton, the way the shoulder holds, the way the tee still looks right after its fiftieth wash.

Website: subtlestore.com

Instagram: https://www.instagram.com/subtle.hq

Location: Bangalore. Hybrid, with weekly in-person days with the team.

About You

Vibe Check

This isn’t for everyone. If you lean towards loud aesthetics, flashy designs, or the ordinary, we’re probably not the right fit. And that’s okay. But if you get it, if you understand understated luxury, refined taste, and the power of restraint, keep reading.

Why You Shouldn’t Apply

We’re building something differently compared to how things are generally done, and we only want people who care enough to make it exceptional.

1. If this is just another job for you.
2. If you don’t obsess over details.
3. If you don’t take pride in your craft.
4. You need a playbook or an SOP to get started.
5. You think "marketing" is just running Meta ads and forgetting them.
6. You lean towards loud, flashy aesthetics or "hype-beast" culture.
7. You settle for "good enough." At Subtle, quality is non-negotiable.

Why You Should Apply

1. Great taste. You understand what makes a product great, not just valuable.
2. Ownership & speed. You move fast, take initiative, and don’t need follow-ups.
3. Quality is non-negotiable. We expect speed and excellence. No trade-offs.
4. Your craft is who you are. This isn’t just work for you, it’s what you live for.

Responsibilities





What you will do

You will create content and drive the visual and creative strategy of the brand.

1. Social media. Plan, shoot, write and publish Subtle's Instagram. Content that teaches, not just shows: fabric tests, the fine print, the people who wear it.
2. Ads. Concepts, scripts, shoots and edits for Meta. Decide what to test with the founders, read the results, make the next round better.
3. Website. How subtlestore.com looks and reads: home page, product pages, launch and campaign pages.
4. Email, WhatsApp, packaging and member communication. Launch emails, Club Subtle, WhatsApp, packaging inserts. Every touchpoint after the purchase.
5. Offline events. Pop-ups, member evenings and trunk shows. The space, the invite and the content that comes out of it.

What you will own

- The brand system. Typography, photography direction, colour and voice. You are its keeper. Nothing goes out that doesn't feel like Subtle.
- The content calendar. What goes out, when and where. Planned weeks ahead, not scrambled the night before.

- The creative pipeline for paid. A steady flow of new ad creatives every week, and the learning loop on which concepts win and why.
- Launches, end to end. Every product and colour launch, from the first teaser to the launch-day email.
- Shoots. Briefs, casting, locations, styling, and the photographers and videographers who make them happen. On budget.




- Creators and UGC. Finding creators who fit, briefing them well and getting content we actually use.
- Agencies and freelancers. You decide what's made in-house and what's outsourced, and you hold everyone to the bar.

Requirements

Must have:

- 1 to 3 years in content, creative strategy or brand roles, ideally at a D2C, fashion or lifestyle brand.
- A portfolio.

We hire on work, not CVs. Show us what you made and tell us why you made it that way.

- Hands-on range. You can write the copy, shoot on a phone, cut a reel and lay out a page in Figma. You don't need to be the best at all of them.

You need to be able to make it yourself when it matters.

- Strong writing in English. Short sentences. Exact words.
- A working understanding of performance creative. Hooks, formats, how Meta judges an ad.

You've made ads that sold, and you can say why.

- Taste you can explain. You can tell us why something works, not just that it does.
- Comfort with numbers. You can read Meta Ads Manager, Shopify and email reports, and you let the data change your mind.
- Based in Bangalore, or willing to move, with weekly in-person days.

Good to have:

- A background in photography or art direction.
- Experience with Shopify themes or email platforms.
- Experience running events or pop-ups.
- An interest in textiles, craft or India's cotton heritage.
- Experience managing freelancers or a small team.

What you get

1. Compensation: If you are the right fit, we will make the numbers work.
2. Autonomy: You report directly to the founders, Nikhil & Rahul.

No middle management. Direct impact.

3. Growth: You are joining at the ground floor. As Subtle scales, your role scales.

📌 Content & Creative Strategy (Bengaluru)
🏢 Subtle
📍 Bengaluru