28 Oct
|
Hotcult India
|
Hyderabad
28 Oct
Hotcult India
Hyderabad
About Hotcult
Hotcult is a culture-led brand solutions company focused on South India, spanning Telugu, Tamil, Kannada, and Malayalam markets. It helps brands stay relevant by tapping into real, on-ground cultural insights and translating them into impactful campaigns.
Many national brands struggle to scale in South India due to gaps in cultural understanding and regional relevance. Hotcult bridges this gap by combining strategy, storytelling, and execution to create campaigns that resonate with local audiences
Role Overview
As a Business Development Manager at Hotcult, you will be responsible for identifying, developing, and converting business opportunities across brands, categories, and markets. You will build solid client relationships, understand business and brand challenges, and position Hotcult’s capabilities to create relevant, impactful solutions.
The role requires a combination of strategic thinking, relationship management, commercial acumen, and ownership of the business development lifecycle from prospecting and pitching to negotiation & closure.
- New Business Development &
- Acquisition
- Identify and build a pipeline of prospective clients across relevant industries, categories, and markets.
- Proactively reach out to decision-makers, initiate conversations, and develop relationships with potential clients.
- Understand client business objectives, marketing priorities, and challenges to identify opportunities for collaboration.
- Drive the end-to-end business development process, from lead generation and qualification to pitching, negotiation, and closure.
- Build and maintain a robust sales pipeline, ensuring consistent follow-ups and movement of opportunities through the sales funnel.
- Client Relationship Management
- Build and nurture long-term relationships with clients, brand teams, and key decision-makers.
- Develop a robust understanding of client businesses, brand objectives, and evolving requirements.
- Work closely with internal teams to translate client briefs into relevant solutions and proposals.
- Ensure a seamless transition from business closure to project onboarding and execution teams.
- Revenue Growth &
- Account Expansion
- Identify opportunities to cross-sell and upsell HotCult’s services and capabilities to existing clients.
- Proactively explore additional projects, new brand mandates, and opportunities to expand the scope of existing engagements.
- Develop account growth plans to strengthen client relationships and drive recurring business.
- Track account potential and identify opportunities to increase revenue contribution from existing relationships.
- Strategic Partnerships &
- Market Intelligence
- Identify potential strategic partnerships, industry networks, and business ecosystems that can generate new opportunities.
- Track market trends, competitor activity, category developments, and emerging client needs to identify avenues for growth.
- Build a strong understanding of HotCult’s capabilities and identify relevant opportunities to position its offerings.
- Represent HotCult in relevant industry forums, networking platforms, and client interactions.
- Pitch Development &
- Internal Collaboration
- Collaborate with the Planning, Creative, Client Servicing, and Supply teams to develop relevant pitches and proposals.
- Translate client requirements into clear briefs and ensure internal teams have the context needed to develop effective solutions.
- Coordinate commercials, proposals, presentations, and negotiations in collaboration with relevant internal stakeholders.
- Maintain visibility on the status of pitches, proposals, and commercial discussions to ensure timely follow-ups and closure.
- Sales Pipeline &
- Revenue Management
- Maintain an organised pipeline of leads, prospects, proposals, and active business opportunities in the CRM tool.
- Track conversion rates, deal values, revenue forecasts, and the status of ongoing negotiations.
- Maintain accurate business development records, client information, and follow-up plans.
- Work towards defined business development targets, revenue goals, and client acquisition objectives.
What We’re Looking For
- Experience in business development, sales, client acquisition, or account growth, preferably within advertising, marketing, brand solutions, media, entertainment, or creative agencies.
- Strong understanding of the brand and marketing ecosystem, including how agencies develop and deliver solutions for clients.
- Proven ability to generate leads, build relationships with senior stakeholders, and convert opportunities into business.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Commercial acumen, with the ability to understand client requirements and identify revenue opportunities.
- Ability to work collaboratively with cross-functional teams and manage multiple opportunities simultaneously.
- A proactive, ownership-driven approach with a strong orientation towards business growth and closure.
Skills: brand strategy,business development,outbounds,revenue management,revenue,sales
📌 Business Development Manager (Hyderabad)
🏢 Hotcult India
📍 Hyderabad