About the Role

We're looking for an experienced, driven and commercially sharp Business Development & Growth Consultant who can take ownership of new business acquisition, strategic partnerships and revenue growth at Social Square Media.

This isn't a traditional lead generation role. We're looking for someone who understands the advertising and marketing industry, knows how to identify the right brands, can get conversations started with decision-makers and, most importantly, convert those conversations into long-term business relationships.

The ideal person should be comfortable working independently, building sales pipelines, negotiating commercials, developing pitches and using AI-powered tools and automations to make business development more efficient and scalable.

We're looking for someone who can eventually become an integral part of the company's growth and leadership, rather than simply working on a list of leads.

Key Responsibilities

1. Business Development & Client Acquisition

Take end-to-end ownership of business development, from prospecting and outreach to negotiations and closures.

Identify and acquire clients across FMCG, F&B;, hospitality, sports, healthcare, wellness, fashion, beauty, lifestyle and consumer brands.

Develop relationships with founders, CEOs, CMOs, marketing heads and other key decision-makers.

Identify brands actively seeking marketing agencies, creative partners, social media management and digital marketing services.

Build a consistent pipeline of qualified prospects with genuine business potential.

Handle introductory conversations, discovery calls, client meetings and commercial discussions.

Convert qualified opportunities into retainer-based clients, projects and long-term partnerships.

Explore opportunities for larger agency mandates, integrated campaigns and strategic brand partnerships.

2. AI-Powered Lead Generation & Automation

Build and manage intelligent lead generation systems using AI tools, CRM platforms, automation workflows and prospecting software.

Use tools such as LinkedIn Sales Navigator, Apollo, Clay, ChatGPT, Make, n8n and other relevant platforms.

Set up automated workflows to identify prospective clients, monitor buying signals and track new business opportunities.

Research brands expanding into new markets, launching products, hiring marketing teams or actively looking for agency partners.

Develop personalised outreach campaigns across email, LinkedIn and other relevant channels.

Automate lead enrichment, follow-up tracking, CRM updates and reporting wherever appropriate.

Continuously optimise lead quality, outreach effectiveness and conversion rates.

3. International Business Development

Identify and approach potential international clients, particularly in markets such as the UAE, UK, US and other relevant regions.

Research international brands looking to outsource social media, creative,



content production and digital marketing services.

Build relationships with international founders, marketing teams and agencies.

Explore white-label partnerships and agency-to-agency collaborations.

Manage international prospecting, outreach, discovery calls and proposal discussions.

Identify recent markets and sectors where the agency can build a competitive presence.

4. Pitching, Proposals & Negotiations

Work closely with the Founder and creative/strategy teams to develop compelling pitches and proposals.

Understand client briefs, business objectives, marketing challenges and budget expectations.

Contribute commercially and strategically to pitch decks, credentials presentations and service proposals.

Lead client presentations and discussions wherever required.

Negotiate retainers, project fees, deliverables and commercial terms.

Maintain a strong understanding of agency pricing, profitability and scope management.

Follow through on proposals, negotiations and approvals to ensure timely closures.

5. Revenue Growth & Business Strategy

Develop and execute a structured business development strategy with clear monthly and quarterly targets.

Identify new revenue streams, service offerings, partnerships and market expansion opportunities.

Build a predictable pipeline of recurring retainer revenue.

Identify upselling and cross-selling opportunities within existing client relationships.

Monitor conversion rates, sales cycles, pipeline value and revenue generated.

Work closely with the Founder on long-term growth plans and business expansion.

Contribute to building scalable systems that support the agency's next phase of growth.

6. Ownership & Leadership

Operate with a high level of independence and accountability.

Take ownership of the business development function rather than waiting for day-to-day instructions.

Build systems, processes and reporting structures that can scale with the agency.

Coordinate with internal teams to ensure a smooth transition from client acquisition to onboarding.

Help shape the agency's commercial direction, positioning and growth strategy.

Demonstrate the ability to eventually lead the business development vertical and take on broader commercial leadership responsibilities.

What We're Looking For

1-3 years of relevant experience in business development, agency sales, growth consulting or strategic partnerships.

Previous experience working with a digital marketing, advertising, creative, branding or PR agency is strongly preferred.

A solid understanding of how marketing agencies operate, pitch,



price and acquire clients.

Proven experience in generating leads and converting them into paying clients.

Existing industry relationships and professional networks would be a significant advantage.

Experience working with brands across FMCG, food, hospitality, sports, healthcare and lifestyle sectors.

Strong understanding of AI-powered prospecting, sales automation and CRM systems.

Ability to independently handle discovery calls, client presentations and commercial negotiations.

Experience with international client acquisition or cross-border business development is an advantage.

Strong commercial acumen, negotiation skills and understanding of profitability.

Excellent communication, relationship-building and presentation skills.

Self-motivated, resourceful, organised and comfortable working with clear revenue targets.

What Success Looks Like

We're looking for someone who can deliver measurable business outcomes, including:

A consistent pipeline of relevant, qualified leads.

Regular meetings with founders and senior marketing decision-makers.

Strong pitch-to-conversion rates.

New monthly retainer clients and project opportunities.

Growth in recurring agency revenue.

Expansion into new sectors and international markets.

An efficient, AI-enabled business development process.

A scalable acquisition system that does not depend entirely on the Founder.

The focus is on conversions and revenue, not simply the number of leads generated or emails sent.

Growth & Long-Term Opportunity

We're looking to build a long-term association with someone who sees the potential in growing an agency and wants to be actively involved in making that happen.

For the right individual, this role could evolve beyond consultancy into a senior leadership or business growth partnership position.

Based on performance, consistent revenue contribution, long-term alignment and demonstrated ownership, we would also be open to exploring profit-sharing, performance-linked incentives or potential equity participation in the company at a later stage.

Any such arrangement would be subject to mutual agreement, performance evaluation and separately agreed commercial and legal terms.

The Person We'd Love to Work With

Someone who doesn't need to be told which brands to approach, how to find the right people or when to follow up.

Someone who understands that business development is not about sending 100 generic emails a day, but about finding the right opportunities, building genuine relationships and knowing how to close them.

We're looking for someone who can walk into a meeting, understand a brand's business challenges, confidently present solutions, negotiate the commercials and bring the business home.

More than a consultant, we're looking for someone with an entrepreneurial mindset who wants to build, grow and eventually help lead something bigger.

📌 Business Development Consultant (Mumbai)
🏢 Social Square Media
📍 Mumbai