Company Description Truhome Finance Limited, formerly known as Shriram Housing Finance Limited, is a housing finance company registered with the National Housing Bank (NHB), specializing in affordable housing finance. The organization focuses on serving low- and middle-income customers across India, with a particular strength in catering to self-employed individuals. Truhome has developed proprietary sales tools to efficiently assess and serve these customers.

With over 170 branches across 16 states and more than 150 operating locations, the company has served over 250,000 customers. Around 4,000 employees contribute to Truhome’s mission of expanding access to housing finance.

Role Description The Branch Sales Manager is a full-time, on-site role based in Surat. This position is responsible for leading branch-level sales activities, including driving loan origination for affordable housing products, managing a sales team, and ensuring achievement of monthly and quarterly sales targets.

The Branch Sales

Manager will oversee lead generation, customer visits, and relationship management with channel partners, builders, and other local stakeholders. The role includes monitoring portfolio quality, ensuring adherence to company policies and regulatory guidelines, and coordinating closely with credit, operations, and collection teams.

The Branch Sales

Manager will also prepare performance reports, analyze local market trends,



and implement sales strategies that support sustainable branch growth.

Qualifications

- Candidates should possess strong sales and business development skills, including target achievement, pipeline management, and customer acquisition in financial services or housing finance.
- Candidates should possess team leadership and people management skills, including mentoring, performance monitoring, and coaching branch sales staff.
- Candidates should possess relationship management and networking abilities to engage effectively with customers, referral partners, builders, and local market influencers.
- Candidates should possess analytical and planning skills for evaluating market potential, reviewing branch performance data, and implementing local sales strategies.
- Candidates should possess communication and negotiation skills, with the ability to explain financial products clearly, address customer concerns, and close deals professionally.
- Relevant experience in housing finance, retail lending, or banking, ideally in affordable housing or mortgage sales, is highly beneficial.
- A graduate degree in business, finance, commerce, or a related field is preferred; a postgraduate qualification (MBA or equivalent) is an advantage.
- Familiarity with local Surat market dynamics and willingness to work in office, with readiness for field visits and customer

📌 Branch Sales Manager (Surat)
🏢 Truhome Finance
📍 Surat