Branch Sales Manager – Maruti Suzuki Dealership

Locations:- Parappanangadi, Kottakkal, Valanchery

Industry: Automobile / Maruti Suzuki Dealership

Reporting to: General Manager / Dealer Principal

Job Purpose To manage and drive the overall sales performance of the branch by achieving vehicle sales targets, leading the sales team, improving customer satisfaction, and ensuring profitable business growth in line with dealership objectives.

Key Responsibilities

- Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets for new Maruti Suzuki vehicles.
- Develop sales strategies to increase bookings, retail sales, market share, and revenue.
- Generate business through walk-in customers, referrals, corporate sales, exchange sales, and local marketing activities.
- Monitor enquiries, test drives, bookings, conversions, cancellations, and vehicle deliveries.
- Team Management
- Lead, motivate, and monitor the performance of Sales Consultants and Team Leaders.
- Set individual targets, conduct daily sales reviews, and ensure target achievement.
- Train the team on product knowledge, sales techniques, CRM practices, and customer handling.
- Manage recruitment, onboarding, performance evaluation, and employee discipline.
- Customer Relationship Management
- Ensure excellent customer experience throughout the sales process.
- Monitor customer feedback, satisfaction scores, complaints, and online reviews.
- Ensure timely follow-ups, transparent communication, and smooth vehicle delivery.
- Maintain strong relationships with existing and prospective customers.
- Operational & Business Control
- Monitor branch profitability, sales incentives, discounts, and operating expenses.




- Ensure proper usage of CRM systems and timely updating of sales data.
- Coordinate with finance, insurance, accessories, exchange, registration, and delivery teams.
- Ensure compliance with dealership policies and Maruti Suzuki standards.
- Market Development & Reporting
- Analyse local market trends, competitor activities, and sales performance.
- Plan promotional campaigns, roadshows, exchange camps, and lead-generation activities.
- Submit daily, weekly, and monthly performance reports to management.

Eligibility & Experience
- Graduate in any discipline; MBA in Marketing or Sales preferred.
- Minimum 5–8 years of automobile sales experience, preferably in a Maruti Suzuki dealership.
- At least 2–3 years of experience managing a sales team or branch.
- Solid knowledge of vehicle sales processes, CRM, finance, insurance, exchange, and dealership operations.
- Excellent leadership, negotiation, communication, and target-management skills.
- Proficiency in MS Excel, reporting, and sales performance analysis.
- Knowledge of Malayalam and English is essential; Hindi is an advantage.

Key Performance Indicators (KPIs)

- Monthly vehicle sales and retail target achievement.
- Enquiry-to-booking and booking-to-retail conversion ratios.
- Test-drive conversion and lead follow-up efficiency.
- Customer satisfaction and complaint resolution.
- Finance, insurance, accessories, and exchange penetration.
- Branch profitability, team productivity, and employee retention.

Preferred Candidate: A result-oriented sales leader with strong local market knowledge, excellent people-management skills, and a proven track record of achieving automobile dealership sales targets.

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