Key Responsibilities1. User Acquisition & Growth Strategy● Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms.
● Leverage performance marketing data and attribution tools (Appsflyer, Google Analytics, etc.) to monitor, optimize, and scale campaigns.
● Identify and test current growth channels to expand reach and reduce CAC.
● Attribution Management and Deep Funnel analysis
2. Strategic Marketing Partnerships● Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.
● Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.
● Evaluate performance and ROI of partnership initiatives.
● Technically sound to integrate API’s via the help of Tech team
3. Customer Lifecycle & Engagement● Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.
● Use engagement and analytics tools (CleverTap, Appsflyer,
internal dashboards) to track user behavior and implement targeted communication strategies.
● Analyze customer cohorts to identify growth opportunities and reduce churn.
4. Product Collaboration & Insights● Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints.
● Provide data-backed insights for product improvements that drive conversion and retention.
● Collaborate on go-to-market strategies for new feature launches.
5. Monetisation● Plan and Execute monetisation strategies for the user base
● Platform Knowledge of Admob,GAM,Mediation Partners
● Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit
- Additional Responsibilities
● Manage Play Console for ASO & App health Checkups
● Manage App store for ASO & App health Checkups
● Technically sound to integrate pixels,tags,API’s