Assistant Professor – Digital Media or/and Marketing Communication

Department: Media Science and Journalism

Programme: B.Sc. (Hons.) Digital Media Science and Journalism (AI-Integrated), B.Sc. (Hons.) Media Science and Journalism, and M.Sc. Media Science and Journalism.

The Department of Media Science and Journalism invites applications from qualified and experienced candidates for the position of Assistant Professor in Digital Media or/and Marketing Communication. The department welcomes applications from academic professionals as well as experienced industry practitioners interested in transitioning into academia and contributing to practice-oriented, industry-relevant education.

Essential Qualifications

- Master's degree in Journalism and Mass Communication, Mass Communication, Digital Media, Marketing Communication, Advertising, Public Relations, Digital Marketing or a relevant/allied discipline, with at least 55% marks or equivalent grade, subject to applicable UGC regulations.
- NET/SET/SLET qualification or a Ph.D.-based exemption, wherever applicable under prevailing UGC regulations and university recruitment policies.

Experience Requirements

- A minimum of 7 years of relevant professional experience, which may comprise academic teaching but primarily industry experience.
- Experienced industry professionals seeking to transition into academia are encouraged to apply. The department values practical expertise, professional experience, teaching aptitude and the ability to bridge academic learning with evolving industry requirements.
- Candidates with substantial professional experience in digital media, digital marketing, marketing communication, advertising, public relations, brand communication, content strategy or allied domains will be considered.
- Candidates with experience in campaign planning, creative strategy, brand management, digital content production, audience engagement,



marketing analytics or communication consultancy will have an added advantage.

Key Areas of Competence

- Digital media and multimedia content creation.
- Digital marketing, social media strategy and audience engagement.
- Advertising, marketing communication and integrated marketing communication.
- Brand communication, storytelling and content strategy.
- Digital campaign planning, execution and performance evaluation.
- Public relations and corporate communication.
- AI-enabled content creation, creative development and communication workflows.
- Digital analytics, SEO/SEM and emerging media technologies.

Teaching and Academic Responsibilities

- Teach undergraduate and postgraduate courses, as assigned, in digital media, marketing communication and allied areas.
- Design and deliver practical, project-based learning experiences informed by current industry practices.
- Guide students in developing portfolios, digital campaigns, multimedia projects and other qualified media products.
- Integrate relevant AI tools and emerging technologies into teaching and learning.
- Contribute to curriculum development, assessment, academic documentation, research and departmental activities.
- Facilitate industry interactions, internships, workshops, live projects and professional networking opportunities.

Preferred Profile

- Candidates with a combination of academic teaching and professional industry experience.
- Industry practitioners with a demonstrable record of professional achievements who are passionate about teaching, mentoring and knowledge sharing.
- Candidates with a portfolio of digital campaigns, branded content, advertising creatives, social media projects, multimedia productions or other relevant professional work.
- Experience in agency environments, media organizations, corporate communication teams, digital marketing firms or communication consultancies.
- Familiarity with generative or/and domain-based AI tools and their practical applications in digital media and marketing communication.

Apply to : https://forms.gle/tMVh2wBqRJvcMYjw9

📌 Assistant Professor – Digital Media or/and Marketing Communication (Barasat)
🏢 Brainware University
📍 Barasat