Responsibilities :-

1. Key Responsibilities

A.

App Idea

Research & Opportunity Identification

- l Identify recent Android and iOS app ideas based on market demand, industry trends, and competitive opportunities.
- Research growing and underserved app categories, including AI applications, photo and video editing, productivity, utilities, document management, finance, lifestyle, and other relevant categories.
- Identify opportunities to create new applications or enter existing categories with differentiated products.
- Analyze whether an app idea has sufficient demand and a realistic opportunity to compete.
- Identify market gaps, underserved niches, and opportunities to improve upon existing applications.
- Maintain a pipeline of researched app ideas, ranked by opportunity, market demand, competition, and business relevance.
- Explain why each app should be considered for development and what makes the opportunity attractive.

B. Market Research & Market Size Estimation

- Estimate the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for potential app ideas.
- Analyze category size, download volumes, estimated active users, market growth, and revenue trends where reliable data is available.
- Research current market demand and identify categories with increasing or declining popularity.
- Estimate the potential audience for each application and assess the prospect to capture a realistic share of the market.
- Identify the major markets and countries where each app category has significant demand.
- Compare global market opportunities with country-specific opportunities.
- Research industry reports, app market intelligence platforms, app stores, and other reliable sources.
- Document sources, estimation methods, assumptions, and data limitations in every report.

C. Country-Wise Market & Download Analysis

- Analyze application demand and estimated download volumes by country.
- Identify the top 10–20 countries for each shortlisted app opportunity, where data is available.
- Compare country-wise downloads, category rankings, estimated active users, and market growth.
- Identify countries where competitors have strong or weak market penetration.
- Evaluate whether an application has global potential or is better suited to specific countries or regions.
- Prepare country-wise market comparison tables supported by available data.
- Distinguish between actual reported figures, third-party estimates, and calculated projections.

D. Competitor Analysis

- Identify and analyze the top 10–20 direct and indirect competitors for each app idea. l Research competitor applications on Google Play Store and Apple App Store.
- Analyze estimated downloads, ratings, review counts, release history, update frequency, and category rankings.
- Study competitor features, functionality, supported platforms, user limits, and product positioning.
- Compare free features, feature restrictions, and differences between competitor offerings where relevant to product planning.
- Identify common competitor strengths, weaknesses, missing capabilities, and opportunities for differentiation.
- Analyze negative reviews and feature requests to discover areas where existing products may be inadequate.
- Prepare detailed competitor comparison matrices and evidence-based recommendations.

E. Feature Research & Product Planning

- Prepare a comprehensive feature list for each shortlisted application.




- Identify the features offered by leading competitors and compare them against the proposed product.
- Categorize features into essential MVP features, core competitive features, differentiating features, advanced features for future releases, and optional features that may not justify their implementation effort.
- Explain the purpose and expected value of every proposed feature.
- Prioritize features based on market demand, competitor gaps, user expectations, business relevance, complexity, and development effort.
- Recommend which features should be included in the initial product and which should be postponed.
- Identify opportunities to simplify the product without compromising its core value.
- Prepare feature comparison sheets and phased product roadmaps based on research findings.

F. Product Differentiation & Competitive Positioning

- Determine how our proposed application can differ from existing competitors.
- Identify features or capabilities that are missing, poorly implemented, or difficult to use in competing products.
- Analyze whether an opportunity is genuinely differentiated or merely a copy of an established application.
- Recommend unique functionality, product capabilities, and feature combinations that could create a competitive advantage.
- Evaluate whether the proposed differentiation is meaningful enough to justify entering the market.
- Identify potential barriers to entry, market saturation, and risks associated with established competitors.
- Provide clear reasons why the company should pursue, validate further, postpone, or reject each opportunity.

G. Product Feasibility & Business Case

- Evaluate whether a shortlisted app idea is practical for the company to pursue based on its scope, complexity, and market opportunity.
- Estimate the broad level of effort and resources required for the proposed feature set, in coordination with relevant internal stakeholders when necessary.
- Identify third-party dependencies, APIs, SDKs, external services, licensing considerations, and other significant product requirements.
- Research potential operational challenges, ongoing service dependencies, and product maintenance considerations.
- Compare the estimated effort with the expected market opportunity.
- Prepare a business case outlining the opportunity, competitive landscape, required investment, key assumptions, and major risks.
- Recommend whether the company should build the app, conduct further validation, postpone the idea, or reject it.

H. Research Documentation & Reporting

- Prepare structured research reports and presentations for management review.
- Maintain a centralized database of researched app ideas, competitors, features, country-wise data, and research sources.
- Create standardized templates for app opportunity evaluation and competitor analysis.
- Present findings with clear tables, charts, comparisons, and supporting evidence.
- Update research reports when market conditions, competitor offerings, or category trends change significantly.




- Present research findings and defend recommendations using data rather than personal opinions.
- Maintain a prioritized shortlist of app opportunities for management decision-making.

2. Mandatory Deliverables

- App Opportunity Report: App concept, target category, core problem addressed, and reasons to consider building it.
- Market Size Report: TAM, SAM, SOM, market growth, and supporting sources.
- Country-Wise Analysis: Estimated download volumes, category demand, and leading countries where data is available.
- Competitor Analysis: Top 10–20 competitors, their features, ratings, estimated downloads, and market positioning.
- Feature Comparison Matrix: Competitor features versus proposed application features.
- MVP Feature Plan: Essential launch features, differentiating capabilities, and future feature priorities.
- Competitive Differentiation Report: Market gaps and reasons our proposed product could stand out.
- Feasibility Assessment: Estimated scope, complexity, dependencies, resource requirements, and key risks.
- Opportunity Ranking: Comparison of shortlisted ideas based on demand, market size, competition, differentiation, and feasibility.
- Final Recommendation: Build, validate further, postpone, or reject, supported by research and clear reasoning.

3. Required Skills & Qualifications

- 2–5 years of experience in market research, product research, competitive intelligence, business analysis, or a related field.
- Strong understanding of Android and iOS applications and the mobile app marketplace.
- Experience researching app categories, competitors, features, download estimates, and market opportunities.
- Understanding of TAM, SAM, SOM, market sizing, industry trends, and competitive positioning.
- Strong analytical skills and the ability to interpret data from multiple sources.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Ability to prepare structured research reports, competitor comparison matrices, and presentations.
- Strong critical thinking and decision-making skills.
- Ability to distinguish verified data from estimates, assumptions, and projections.
- Excellent written communication and presentation skills.
- Ability to explain why an app opportunity is attractive and identify the evidence that supports the recommendation.

4. Preferred Tools & Platforms

- App market intelligence: Sensor Tower, AppMagic, data.ai, Apptopia, Similarweb.
- Market research: Google Trends, industry reports, app store research, and relevant public datasets.
- Competitor analysis: Google Play Store, Apple App Store, competitor websites, and app review platforms.
- Data analysis: Microsoft Excel, Google Sheets, and basic dashboarding tools.
- Documentation: Notion, Microsoft PowerPoint, Google Slides, or equivalent reporting tools.
- Candidates should be able to conduct useful research even when some market data is unavailable or requires estimation.

5.

Ideal Candidate

Profile

- The ideal candidate thinks like a product researcher and business strategist.
- They can identify attractive opportunities, understand the competitive landscape, estimate market potential, and explain which features matter most.
- They do not simply collect competitor screenshots or suggest popular apps.
- They investigate why an opportunity exists, how large it may be, what competitors already offer, where the gaps are, and whether the company has a credible reason to enter the market.

📌 App Research & Development Executive (Surat)
🏢 Logicgo Infotech
📍 Surat