We are seeking an experienced Adobe Campaign Classic professional to join our marketing team in India. The ideal candidate will have a robust background in designing and executing marketing campaigns, with a particular focus on email marketing strategies.
Responsibilities
- Design and implement marketing campaigns using Adobe Campaign Classic.
- Manage and optimize email marketing initiatives for various client segments.
- Collaborate with cross-functional teams to ensure campaign alignment and effectiveness.
- Analyze campaign performance metrics and provide actionable insights for improvement.
- Maintain and update customer databases and segmentation strategies.
Skills And Qualifications
- 4-8 years of experience in Adobe Campaign Classic or similar marketing automation tools.
- Strong understanding of email marketing best practices and data-driven decision making.
- Proficiency in HTML/CSS for email design and customization.
- Experience with A/B testing and campaign optimization strategies.
- Familiarity with CRM systems and customer data management.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration abilities.