29 Oct
|
Aretius Advisory
|
Bengaluru
29 Oct
Aretius Advisory
Bengaluru
Group Product Manager - Demand ExperienceWhat You Will Do:1. Own the Demand Product Roadmap:- Define and own the roadmap for demand-side products and customer journeys.- Identify opportunities across the funnel - acquisition, discovery, consideration, conversion, repeat, and retention.- Translate business problems and customer insights into transparent product requirements.- Prioritize initiatives based on customer impact, business value, and execution complexity.2. Drive Customer Discovery & Conversion:- Improve how customers discover products and categories on the app.- Own product experiences around search, browse, recommendations, merchandising, personalization, and discovery.- Identify friction points across the customer journey and build solutions to improve conversion.- Develop experiences that help customers discover better-quality products and understand why the app recommends them.3. Build Personalization & Recommendations:- Build and evolve personalized experiences based on customer behaviour, preferences, purchase history, and context.- Partner with Data Science and ML teams to improve recommendation systems.- Develop relevant product, category, and offer recommendations.- Build contextual experiences based on factors such as time,
location, occasion, basket, and customer lifecycle stage.4. Drive Frequency, Basket Size & Retention:- Identify product opportunities that increase customer frequency and lifetime value.- Build experiences to improve repeat purchase, cross-sell, upsell, and basket expansion.- Develop solutions around replenishment, subscriptions, reminders, recommendations, and relevant nudges.- Understand customer cohorts and identify opportunities to move customers from occasional to habitual usage.5. Demand Forecasting & Customer Intent:- Work closely with Supply Chain and Data teams to translate customer demand signals into actionable insights.- Build products that capture and predict customer intent.- Identify emerging demand patterns across customers, categories, SKUs, locations, and time periods.- Improve the connection between customer demand and product availability.6. Pricing, Promotions & Offers:- Partner with Category, Growth, and Business teams on demand-side pricing and promotion products.- Build frameworks to understand price sensitivity and promotional effectiveness. (ref:hirist.tech)
📌 Group Product Manager - Demand Experience (Bengaluru)
🏢 Aretius Advisory
📍 Bengaluru