The Marketing Specialist is responsible for supporting the planning, execution, and optimization of marketing strategies to promote Knowledge Group's products and services. This role plays a key part in enhancing brand visibility, driving demand, and supporting sales performance through integrated marketing activities. It also includes active involvement in field marketing (e.g., events, webinars, exhibitions), content marketing, and coordination with external media and PR partners. The role requires close collaboration with internal stakeholders and external vendors to deliver high-impact, multi-channel marketing initiatives.

Support the development and execution of integrated marketing campaigns
Lead the planning and marketing execution for field events, webinars, exhibitions, and conferences
Manage and lead the content marketing strategy across formats and channels
Create and manage marketing materials (e.g., Work cross-functionally with telesales, web, and design teams for seamless execution
Conduct market and competitor research to support campaign planning
Ensure all marketing content aligns with brand and business objectives




Grow and manage the marketing database to improve targeting and personalization
Develop and execute marketing campaigns across digital and offline channels
Lead the creation and implementation of content marketing plans (blogs, brochures, thought leadership)
Coordinate with PR and media agencies to develop brand-aligned media coverage and press releases
Manage agency and vendor relationships for content production, events, and digital execution
Utilize CRM and marketing automation platforms for campaign deployment and lead nurturing
Apply SEO, social media, and paid advertising tools effectively to amplify reach
Use analytics tools to track, evaluate, and report on campaign performance
Solid understanding of field marketing, content marketing, and digital marketing tools
Awareness of marketing analytics, lead generation funnels, and campaign reporting
Bachelor's degree in Marketing or a related field

CIM, Google Ads, HubSpot) are a plus

Working Experience
~ Minimum of 5 years of relevant marketing experience, preferably in B2B or education/training sectors

📌 Marketing Advisor e-marketing (India)
🏢 Knowledge Group Consulting
📍 India