Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. If this excites you, let's chat about how you can help us tell our special story.
At Innovaccer , wer are looking for Senior Director-Customer Growth Marketing and in this role, you will own the strategy and execution of marketing initiatives designed to expand Innovaccer's footprint within our existing customer base. In close collaboration with Customer Success—who lead Quarterly Business Reviews (QBRs)—you'll identify whitespace, prioritize strategic accounts, and develop marketing programs that effectively address each customer's evolving needs. By deploying the right channels and tactics—from 'new-form' content marketing to event-based engagement—you'll build awareness and demand for Innovaccer's additional solutions, fueling cross-sell and upsell revenue growth.
Whitespace identification & account prioritization to drive generation pipeline within existing customer base
Analyze contract data, product usage, and Customer Success feedback to uncover whitespace across our solutions portfolio
Develop an account-scoring model to surface high-potential opportunities for cross-sell/upsell marketing
~ Align with Customer Success on customer QBR insights, using those findings to inform tailored marketing campaigns that address specific pain points or growth objectives
Recent-Form Content & Thought Leadership

Oversee the creation of product-focused videos, customerproduct interaction showcases, and webinars that highlight the expanded value our solutions can deliver.
Conferences & Event-Based Marketing
Devise meeting-generation strategies at healthcare conferences—whether through private executive briefings or VIP experiences—to spark discussions around broader product adoption
Digital Campaigns & Account-Based Marketing (ABM)

Launch targeted LinkedIn, email, and search campaigns highlighting pain points that can be solved by additional Innovaccer modules or solutions
Employ ABM best practices—segmenting accounts, customizing outreach, and delivering personalized content for maximum relevance
~ Data-Driven Insights & Optimization

Monitor campaign performance via CRM (e.g., Salesforce) and analytics platforms (e.g., Power BI),



refining tactics based on user engagement and pipeline progression
Present clear, data-backed results to leadership, iterating rapidly to capture new cross-sell/upsell opportunities as they emerge
~ Collaborate with Product to understand upcoming features and roadmaps, ensuring marketing messages reflect new enhancements that resonate with existing customers
Share learnings and best practices across teams—Sales, Customer Success, Marketing—to maintain alignment on messaging and priority accounts
~ Customer Advocacy & High-Impact Content

Develop compelling case studies, comparative analyses, and success stories that map real results back to Innovaccer's expanding solutions portfolio
Whitespace & Account Prioritization Expertise
Demonstrated ability to analyze customer data, interview stakeholders, and map opportunities for cross-sell/upsell
Proficiency in CRM (Salesforce) and analytics (Power BI, Tableau); comfort turning data insights into actionable marketing strategies

- Work Experience
- 10+ years of experience in customer marketing, growth marketing, or account-based marketing—ideally within a B2B SaaS or technology environment

Skilled at collaborating with Customer Success teams to distill QBR feedback into practical marketing initiatives
Experience driving multi-channel programs (email, webinars, in-app messaging, events) targeting existing customers with relevant solutions
Knowledge of ABM approaches to tailor strategies for specific accounts or verticals
Adept at influencing cross-functional stakeholders and distilling complex solutions into clear, resonant marketing messages
Project & Time Management
Bachelor's degree in Marketing, Business, or a related field; Master's degree/MBA preferred.

Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days
Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition




Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break We've got you covered
Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury
Pet-Friendly Office*: Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.
We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.
We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at [HIDDEN TEXT]. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.
Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure— extending the human touch in healthcare. Check us out on YouTube, Glassdoor, LinkedIn, Instagram, and the Web.

📌 Senior Postgraduate Marketing Officer (Noida)
🏢 Innovaccer
📍 Noida