Our partner is looking for a CRM Manager – Subscriptions based in India. Join a fast-growing global financial technology business helping small and medium-sized enterprises simplify their banking and administrative operations through innovative digital solutions. As CRM Manager – Subscriptions, you will shape and execute customer relationship management strategies that strengthen engagement, improve retention, and maximize customer lifetime value. Working within a collaborative Paid Plans CRM team, you will leverage customer data, behavioral insights, and marketing automation to deliver personalized experiences throughout the subscription lifecycle. You will play a key role in reducing churn, increasing recurring revenue, and building lasting customer loyalty through targeted, data-driven campaigns. Partnering with Marketing, Sales, and Product teams, you will turn customer insights into impactful initiatives that support sustainable business growth. This opportunity offers an international working environment, up-to-date marketing technology, and the flexibility to make a measurable impact on customer experience and subscription performance. Accountabilities - CRM Strategy and Execution: Lead the planning, development, and implementation of CRM strategies for subscription products, ensuring alignment with business objectives, customer engagement goals, and revenue growth targets. - Customer Segmentation and Personalization: Use advanced analytics and customer insights to refine audience segmentation, develop targeted communication strategies, and deliver relevant, personalized experiences across the subscription lifecycle. - Apply predictive modeling and behavioral analytics to identify customers at risk of churning, develop proactive retention initiatives,



and improve subscription renewal rates. - Subscription Lifecycle Management: Use knowledge of recurring revenue models, subscription billing systems, and customer databases to optimize customer journeys and strengthen long-term subscriber relationships. - Partner with Marketing, Sales, and Product teams to align CRM initiatives with broader business priorities, improve customer experience, and identify opportunities for subscription growth. - Customer Loyalty and Advocacy: Develop and oversee loyalty, engagement, and customer advocacy programs that encourage repeat engagement, strengthen retention, and increase brand advocacy. - Performance Measurement and Reporting: Monitor CRM performance using relevant metrics, analyze campaign results, and translate data into actionable recommendations that improve retention, engagement, and revenue. - Marketing Technology and Automation: Leverage CRM platforms, marketing automation tools, and customer analytics solutions to improve campaign execution, operational efficiency, and data-driven decision-making. - Identify opportunities to improve CRM processes, campaign effectiveness, and customer communications through experimentation, analytical insights, and ongoing optimization. Requirements - Professional Experience: At least 3 years of CRM experience, ideally within a subscription-based technology business or a company operating a recurring revenue model. - Strong understanding of subscription business models, recurring revenue dynamics, customer lifecycle management, and subscription retention strategies. - CRM and Customer Data: Experience working with subscription billing systems, customer databases, and CRM platforms to manage customer relationships and optimize marketing initiatives.

📌 Database & CRM Executive (India)
🏢 Jobgether
📍 India