About Us: Course Compass is India's fastest-growing upskilling and freelancing platform dedicated to empowering Tier 2 and Tier 3 college students. We offer live courses, a freelancing marketplace, and guaranteed work opportunities for students across India. We are currently scaling our subscription-based membership model and are seeking a data-driven, creative, and goal-oriented Performance Marketing Specialist to boost conversions.Role Overview: We are looking for a highly analytical and results-oriented Performance Marketing Specialist who can plan, execute, and optimize paid advertising campaigns (Meta, Google, YouTube, and other relevant platforms) to drive high-quality student subscriptions for our 1,000 and 3,000 membership plans. Plan, manage, and optimize paid ad campaigns across Facebook, Instagram, Google Ads, and YouTube.

- Develop compelling ad creatives (images, videos, ad copy)



in collaboration with our design and content team.
- Conduct A/B testing for creatives, landing pages, and audiences.
- Track campaign performance, optimize ROAS, and reduce CPL.
- Create reports with insights and present weekly performance dashboards.
- Requirements: · 2+ years of hands-on performance marketing experience.
- Proven track record of lowering CAC and increasing ROAS for digital products or subscription-based services.
- Proficiency in ad tools (Meta Ads Manager, Google Ads, etc.).
- Data-driven mindset with knowledge of analytics tools (Google Analytics, Hotjar, etc.).
- Excellent copywriting and creative ideation skills.
- Bonus: Experience in marketing to students or edtech background.

Adaptable working hours

- Performance-based bonuses

📌 Marketing Executive: Performance Marketing (India)
🏢 Course Compass ( Formerly App2Build Learning)
📍 India