Key ResponsibilitiesOn-Page SEO

- Conduct keyword research and competitor analysis.
- Optimize website content, meta titles, meta descriptions, headings, and URLs.
- Perform website audits and implement SEO recommendations.
- Optimize landing pages for better search engine rankings and user experience.
- Ensure proper internal linking and website structure.

Off-Page SEO

- Develop and execute link-building strategies.
- Create high-quality backlinks through guest posting, business listings, and outreach activities.
- Monitor backlink profiles and maintain link quality.
- Manage local SEO activities, including Google Business Profile optimization.

Technical SEO

- Monitor website indexing, crawling, and search engine visibility.
- Identify and fix technical SEO issues such as broken links, duplicate content, and page speed issues.
- Work with developers to implement technical SEO recommendations.
- Optimize website performance, mobile responsiveness, and Core Web Vitals.

Reporting & Analysis

- Track website rankings, traffic, and conversions using SEO tools.
- Prepare weekly and monthly SEO performance reports.
- Analyze competitor strategies and identify growth opportunities.
- Monitor and improve organic search performance.

Required Skills :

- Solid understanding of SEO principles and search engine algorithms.
- Experience with keyword research and competitor analysis tools.




- Knowledge of Google Search Console, Google Analytics, and Google Business Profile.
- Understanding of on-page, off-page, local SEO, and technical SEO.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Ubersuggest, or Screaming Frog.
- Basic understanding of HTML, CSS, and website CMS platforms like WordPress.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.

Preferred Skills

- Experience with WordPress SEO optimization.
- Knowledge of content marketing and SEO copywriting.
- Understanding of schema markup and structured data.
- Familiarity with AI-powered SEO tools and automation platforms.
- Experience in SEO for web development, IT services, e-commerce, or local businesses.

Qualifications :

- Bachelor's Degree in Marketing, Digital Marketing, IT, Business Administration, or a related field.
- 1-3 years of experience in SEO and Digital Marketing.
- SEO certifications will be an added advantage.

Key Performance Indicators (KPIs)

- Improvement in keyword rankings.
- Growth in organic website traffic.
- Increase in qualified leads and conversions.
- Improvement in website authority and backlink profile.
- Achievement of monthly SEO goals and targets.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 SEO Executive (Mumbai)
🏢 SPG TECHSOFT
📍 Mumbai