Job Description: Assistant Professor - Digital Marketing

Job Summary

Key Responsibilities

- Teaching and Instruction :Design and teach courses in areas such as Digital Marketing, Digital Consumer Behaviour, Social Media Management, SEO/SEM, Brand Management, and Web Analytics.
- Curriculum Development :Actively contribute to the enhancement and development of the digital marketing curriculum, ensuring it remains current with industry trends, including AI in Digital Marketing, OTT Advertising, and Influencer Marketing.
- Research and Scholarship :Conduct high-quality academic research in digital marketing or related fields and publish findings in reputable, peer-reviewed journals.
- Student Mentorship :Advise, mentor, and guide students on academic paths, research projects, and career opportunities in the digital marketing industry.
- University Service :Participate in departmental meetings, serve on academic committees, and contribute to the university's strategic initiatives and events.

Required Knowledge and Qualifications

Educational Background :

- A Master ‘s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university. OR

AND c.



Minimum 2 SCI Publications in peer-reviewed or UGC-listed journals

- The following conditions may be considered desirable: i) Ph.D preferred with entry-level 2 years’ experience is desirable but not mandatory.

Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent filed.

- Core Marketing & Strategy :

- Marketing Management

- Brand Management

- Integrated Marketing Communications (IMC)

- Digital Marketing Communication

- Digital Channels & Tactics :

- Search :Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

- Social & Content :Social Media Management, Influencer Marketing, Digital Video Production

- Advertising :Digital Advertising, Digital Media Planning & Buying, Affiliate Advertising, OTT Advertising

- Platforms & Analytics :

- E-commerce

- Web Analytics

- Web Design principles

- Emerging Topics :

- Artificial Intelligence (AI) in Digital Marketing

- Digital Consumer Behavior

- Digital Laws and Ethics

Preferred Skills :

- Proven experience in teaching at the university level.
- A strong potential for or an established record of scholarly research.
- Relevant skilled industry experience in digital marketing is highly advantageous.
- Excellent communication, presentation, and interpersonal skills.

📌 Assistant Professor - Digital Marketing - Mumbai Campus
🏢 Shri Vile Parle Kelavani Mandal
📍 Mumbai