About the Role

Responsibilities

- Plan, launch, and optimize campaigns on Meta Ads and Google Ads.
- Manage campaign budgets efficiently to maximize ROI and ROAS.
- Monitor key performance metrics including CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
- Conduct audience research, competitor analysis, and keyword research.
- Build and optimize full-funnel marketing campaigns for lead generation and e-commerce.
- Collaborate with graphic designers, copywriters, and video editors to develop high-performing ad creatives.
- Perform A/B testing on creatives, audiences, landing pages, and ad copy.
- Generate daily, weekly, and monthly performance reports with actionable insights.
- Implement and troubleshoot tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads Conversion Tracking.
- Stay updated with platform changes, industry trends, and best practices.

Requirements :

- Minimum 1 year of hands-on experience managing Meta Ads and Google Ads. :

- Strong understanding of campaign structures, bidding strategies, audience targeting, and optimization techniques.

- Experience with lead generation and/or e-commerce campaigns.

- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).

- Good knowledge of Microsoft Excel or Google Sheets for reporting and analysis.

- Strong analytical, problem-solving,



and communication skills.

- Ability to manage multiple client accounts and meet deadlines.

Preferred Skills

- Experience with Shopify, WooCommerce, or other e-commerce platforms.
- Knowledge of conversion rate optimization (CRO).
- Familiarity with Looker Studio for dashboard creation.
- Experience using AI tools such as ChatGPT or Claude to improve productivity and campaign workflows.
- Basic understanding of landing page optimization and SEO.

Qualification

- Bachelor's degree in Marketing, Business, Communications, or a related field (preferred).
- Relevant certifications in Meta Ads or Google Ads are an added advantage.

Employment Details

- Experience: 1+ Year
- Employment Type: Full-time
- Work Mode: On-site
- Location: Chennai
- Salary: Based on experience and skills

Why Join Us?

- Work with diverse brands across multiple industries.
- Gain exposure to high-budget performance marketing campaigns.
- Opportunity to grow into a Senior Performance Marketer.
- Collaborative, quick-paced agency environment with continuous learning.

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits :

- Flexible schedule
- Leave encashment
- Paid sick time

Application Question(s):

- Do you have own laptop ?

Work Location: In person

📌 Performance Marketer (Anna Nagar)
🏢 Createmint
📍 Anna Nagar