Job Description : Job Purpose

Direct Reports

Key Figures

To drive data-led decision-making for the Marketing function by integrating and analyzing business, customer, channel, campaign, e-commerce and market data; supporting budget planning, allocation and ROI tracking; generating actionable campaign insights; and preparing CXO-level dashboards and reports that enable performance monitoring, strategic planning and marketing investment optimization.

None / As per organization structure

Team Size: Individual Contributor Budget: Supports budget working, allocation analysis, spend tracking and ROI reporting for marketing programs

Main Responsibilities, Authorities & Accountabilities

Main Responsibilities

Requirements, Skills & Competencies

- Collate, integrate and analyze data from internal business sources, loyalty programs, customer and channel insights, e-commerce platforms where required, agency reports and industry data such as market share and category trends.
- Work closely with Channel Marketing teams on budget working, allocation, utilization tracking and ROI analysis across regions, channels and programs.
- Track and evaluate campaign ROI and effectiveness across ATL, BTL, Digital, Trade and Channel Marketing initiatives.
- Generate insights from various campaigns by analyzing reach, engagement, conversion, cost efficiency, business impact and post-campaign learnings.
- Translate data and campaign learnings into clear recommendations to support decisions, performance monitoring and strategic planning.
- Prepare CMO-level dashboards, executive summaries and business review inputs covering budgets, campaign performance, ROI, market trends and key opportunities / risks.
- Automate recurring reports, dashboards to improve visibility,



speed and consistency of marketing performance reporting.
- Support annual planning, forecasting and scenario analysis for marketing investments and business priorities.
- Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Computer Science, Business Analytics
- 5-8 years of experience in data analytics, marketing analytics, business intelligence, commercial analytics or campaign effectiveness measurement.
- Strong understanding of marketing budgets, budget allocation, campaign ROI tracking, performance monitoring and business impact analysis.
- Advanced Excel and PowerPoint skills; solid command of Power BI or similar BI tools.
- Ability to convert complex analysis into simple, clear and business-ready recommendations for senior stakeholders.
- Attention to detail, ownership mindset, stakeholder management and data storytelling skills.

Decisions to be taken to Manager

Decisions to be taken independently

Decisions requiring Manager approval

- Designing routine dashboards, MIS formats and analysis views.
- Selecting appropriate analytical methods for approved business questions.
- Validating report accuracy and highlighting anomalies / performance gaps.
- Recommending optimization opportunities based on data trends and ROI findings.
- Final budget allocation or reallocation decisions.
- Changes in strategic KPIs,



measurement frameworks or agency deliverables.
- Recommendations with material impact on marketing investment or business strategy.
- Procurement or adoption of new analytics tools, data platforms or external data sources.

Accountability Matrix

Accountabilities

Responsibilities

Authorities

Budget Analytics & Allocation

Support Channel Marketing teams with budget working, allocation models, utilization tracking and variance analysis.

Recommend allocation changes and efficiency opportunities based on spend and ROI analysis.

Campaign ROI & Effectiveness

Measure campaign outcomes across reach, engagement, conversion, cost efficiency, business impact and post-campaign learnings.

Define routine campaign measurement dashboards and highlight improvement areas.

CMO-level Reporting

Prepare executive dashboards, management summaries and business review inputs on budgets, ROI, campaign performance and market trends.

Present insights and recommendations in leadership review formats.

Customer & Channel Insights

Analyze internal data, customer and channel insights, e-commerce data where required and industry / market share data.

Validate insights and recommend actions to improve marketing and business performance.

Dashboard Automation & Data Governance

Build automated reports, scorecards and reporting processes with consistent KPIs, definitions and data sources.

Define reporting structures, visualization standards and data validation checks.

Job Snapshot

- Updated Date
- 01-07-2026
- Job ID
- JOB_4961
- Department
- Brand & Marcom
- Location

Mumbai, Maharashtra, India

- Experience
- 5 - 8 Years
- Employee Type
- STAFF

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