About the Opportunity : Job Type: Permanent

Application Deadline: 30 April 2026

Title: Communication & Orchestration Associate Department: Global Central Marketing Operations Location: Gurugram Reports To: Communication & Orchestration Manager Level Senior Associate (Grade 3) Shift timings: 12:30 pm - 09:30 pm, 3 days WFO each week

About Fidelity International Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $608.7billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.

As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.

Our Values Integrity - Doing the right thing, every time and putting the client first Trust - Empowering each other to take the initiative and make positive decision

Our Behaviours Our employees should be: Brave - Challenge the status quo, be accountable and speak up Bold - Act with conviction,



encourage diverse thinking and keep things simple Curious - Learn to do new things in better ways and encourage fresh thinking Compassionate - Have empathy, care for colleagues, clients and the community

Department Description

About the Team You will be part of a high‑performing team of marketing automation specialists and deliverability/QA who are experts in multi-channel-journey marketing campaigns, located in India. The team operates a shared service model, supporting B2C and B2B stakeholders, and partners with Analytics, CRM, and Product to deliver measurable growth and exceptional customer experiences.

About your role

Key Responsibilities Journey Build & Campaign Execution

- Configure triggers, dynamic content, personalisation logic, and journey paths.
- Support end-to-end campaign workflows including requirements gathering, asset readiness, deployment, and monitoring.
- Implement A/B and multivariate tests to optimise engagement and conversion.
- Monitor campaign KPIs and support performance reporting and optimisation recommendations.

QA & Quality Assurance

- Perform pre-flight QA including rendering checks, link and tracking validation, deep link testing, and dynamic content verifi-cation.
- Validate CDP segmentation logic,



data mappings, and fallback rules.
- Identify and document defects, support root cause analysis, and recommend corrective actions.
- Ensure compliance with marketing regulations and internal governance standards.

QA Automation & Operational Support

- Support development and maintenance of automated QA checks for rendering, tracking, personalisation, and compliance controls.
- Assist in implementing automation workflows to reduce defect rates and improve scalability.
- Partner with QA and Deliverability teams to align on testing standards and quality gates.
- Contribute to anomaly detection and post-send monitoring processes.
- Document automation logic, edge cases, and quality controls for knowledge sharing.

Experience & Qualification

- 3 - 5 years of experience in marketing automation, CRM execution, or digital campaign operations.
- Working knowledge of CDPs and audience segmentation principles.
- Experience building and testing multi-channel journeys in an orchestration environment.
- Familiarity with QA processes including rendering validation, link testing, and personalisation checks.
- Basic understanding of deliverability fundamentals and compliance considerations.
- Exposure to QA automation, scripting, or workflow automation tools is advantageous.
- Strong attention to detail, structured problem-solving ability, and analytical mindset.
- Ability to manage multiple concurrent workflows in a fast-paced, global environment.

📌 Communication & Orchestration Associate (Gurugram)
🏢 Fidelity International
📍 Gurugram