Role Overview

We are looking for a highly analytical and growth-oriented Ecommerce Marketing Manager to drive online sales, customer acquisition, customer retention, and digital revenue growth across our D2C website and marketplaces.

Key Responsibilities

Revenue & Growth

- Own monthly and annual online revenue targets.
- Drive growth across D2C website and online marketplaces.
- Plan and execute sales campaigns, seasonal launches, festive promotions, and collection launches.
- Monitor daily sales performance and identify growth opportunities.

Performance Marketing

- Manage Meta, Google, YouTube, and other digital advertising channels.
- Optimize ROAS, CAC, CTR, CPC, and conversion rates.
- Coordinate with agencies and internal creative teams.
- Scale profitable customer acquisition campaigns.

Website & Conversion Optimization

- Improve website conversion rates through A/B testing and user journey optimization.
- Optimize landing pages, category pages, product pages, and checkout funnels.
- Analyze customer behavior using Google Analytics, Shopify reports, and heatmap tools.
- Recommend UX improvements to increase sales.

CRM & Retention Marketing

- Build customer segmentation strategies.
- Improve repeat purchase rates and customer lifetime value.
- Design loyalty, referral, and reactivation campaigns.

Merchandising & Product Performance

- Monitor product-level sales performance.
- Identify best sellers, slow movers, and inventory opportunities.
- Coordinate with design, inventory,



and buying teams for assortment planning.
- Ensure proper product categorization, pricing, and promotions.

Marketplace Management

- Drive growth on platforms such as Amazon, Myntra, Ajio, Flipkart, Nykaa Fashion, and Tata Cliq.
- Monitor listings, content quality, visibility, ratings, and sales performance.
- Coordinate marketplace promotions and advertising activities.
- Improve organic ranking and conversion on marketplaces.

Analytics & Reporting

- Prepare weekly and monthly performance reports.

- Track key metrics including:

- Revenue

- Traffic

- Conversion Rate

- ROAS

- CAC

- AOV

- Repeat Purchase Rate

- Customer Lifetime Value

- Marketplace Sales

- Present actionable insights to leadership.

Campaign & Brand Coordination

- Work closely with creative, content, design, photography, and social media teams.
- Ensure consistency across campaigns and customer touchpoints.
- Coordinate product launches and promotional calendars.

Required Skills : Technical Skills

- Shopify
- Google Analytics 4
- Meta Ads Manager
- Google Ads
- Google Merchant Center
- WhatsApp Marketing Tools
- Excel / Google Sheets
- Data Analysis & Reporting

Marketing Skills

- Performance Marketing
- Conversion Rate Optimization
- Customer Retention
- CRM Marketing
- Marketplace Advertising
- Merchandising Analytics
- Campaign Planning

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Ecommerce Marketing Manager (Mapang Yongcuo)
🏢 Rain & Rainbow
📍 Mapang Yongcuo