Position :

- Social Media Marketing TL Experience - 3-5 years Shift :

- Uk 2:30pm

- 11:30pm Location :

- Gurugram

About the Role : We're looking for a hands-on social media specialist to manage paid and organic campaigns across Facebook, Instagram, TikTok, and YouTube. You'll be responsible for generating qualified leads for our contact centre team, who convert these into flight and holiday package bookings. This role covers both the UK market (Crystal Travel) and US market (MundoTrip). You'll work directly with the sales team to understand what makes a quality lead and continuously optimize campaigns to deliver better results. Key Responsibilities Paid Social: Plan, launch, and optimize campaigns on Meta (Facebook/Instagram), TikTok, and YouTube. Manage budgets across UK and US markets. Build and test audiences, creatives, and landing pages. Track cost-per-lead, lead quality scores, and ROAS. Organic Social: Develop content calendars for all platforms. Create or brief engaging content that builds brand awareness. Grow follower bases and engagement rates.



Monitor trends and competitor activity. Lead Generation: Work with the contact centre to define lead quality criteria. Set up proper tracking and attribution. Report weekly on lead volumes, quality, and conversion rates. Team Leadership: Manage 2-3 team members. Set priorities, review work, and develop skills within the team.

Requirements : 3-5 years running paid social campaigns (Meta Ads Manager is essential). Proven track record of lead generation campaigns, not just brand awareness. Experience with TikTok Ads and YouTube Ads is a strong plus. Comfortable with analytics tools and Excel/Google Sheets. Travel industry experience preferred but not required. UK or US market experience needed. Nice to Have Experience with call tracking platforms. Video editing skills for social content. Knowledge of seasonal travel patterns.

Pay: ₹50,000.00 - ₹60,000.00 per month

Perks :

- Health insurance
- Provident Fund

Work Location: In person

📌 Social Media Marketing Tl (Gurugram)
🏢 Crystal Travel
📍 Gurugram