Job Summary

- Plan, execute, and optimize paid digital campaigns across multiple platforms
- Drive measurable growth in leads, conversions, and revenue
- Manage marketing budgets to maximize ROI and ROAS
- Use data-driven strategies to improve campaign performance

Key Responsibilities

- Manage paid campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other platforms
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor and optimize campaigns for CPA, CPC, CTR, ROAS, and conversion rates
- Perform A/B testing on ad creatives, landing pages, and targeting strategies
- Track performance using Google Analytics, GA4, Tag Manager, and other tracking tools
- Create detailed performance reports and actionable insights
- Collaborate with creative, content, and sales teams to align campaign goals
- Scale successful campaigns while maintaining efficiency
- Stay updated with industry trends and platform algorithm changes

Required Qualifications

- Bachelor’s degree in Marketing,



Business, or related field
- 2-5 years of hands-on experience in performance marketing
- Robust experience with Google Ads and Meta Ads Manager
- Solid understanding of tracking pixels, conversion tracking, and analytics
- Experience managing monthly ad budgets of ₹[X] / $[X] or more
- Strong analytical and data interpretation skills

Preferred Skills

- Experience with e-commerce or lead generation campaigns
- Knowledge of SEO basics and landing page optimization
- Experience with CRM tools and marketing automation platforms
- Certification in Google Ads or Meta Blueprint

Key Competencies

- Data-driven decision-making
- ROI-focused mindset
- Strong attention to detail
- Creative testing mindset
- Time management and multitasking skills

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketer (Bengaluru)
🏢 ASDA International
📍 Bengaluru