29 Oct
|
ailoitte
|
India
About Ailoitte
Ailoitte is an IT services company that builds web and mobile apps, AI solutions and custom software for startups and enterprises around the world.
Key Responsibilities
- Plan and run B2B email campaigns: cold outreach, nurture sequences, newsletters and re-engagement.
- Write subject lines and email copy that are short and persuasive, and that convert.
- Build and segment contact lists by industry, region, role and funnel stage.
- Set up automated workflows and drip sequences in tools like HubSpot, Apollo, Lemlist, Mailchimp or Instantly.
- Protect deliverability: domain warm-up, SPF/DKIM/DMARC, list hygiene and bounce management.
- A/B test subject lines, content, CTAs and send times.
- Track and report open, reply, click and meeting-booked rates, and optimise based on them.
- Work with the sales,
content and design teams to keep campaigns aligned with business goals.
Requirements
- 3+ years of hands-on email marketing experience, ideally in IT, SaaS or B2B.
- Proven track record of generating qualified leads and meetings through email.
- Robust English copywriting skills.
- Hands-on experience with email automation and outreach tools.
- Solid grasp of deliverability, spam laws (CAN-SPAM, GDPR) and email best practices.
- Analytical mindset, comfortable with Excel/Sheets and campaign dashboards.
Good to Have
- Experience targeting US, UK or Middle East markets.
- Basic HTML/email template editing.
- Experience with LinkedIn outreach or ABM campaigns.
📌 Email Marketing Specialist (India)
🏢 ailoitte
📍 India