29 Oct
|
ailoitte
|
India
About Ailoitte Ailoitte is an IT services company that builds web and mobile apps, AI solutions and custom software for startups and enterprises around the world.
Key Responsibilities
• Plan and run B2B email campaigns: cold outreach, nurture sequences, newsletters and re-engagement.
• Write subject lines and email copy that are short and persuasive, and that convert.
• Build and segment contact lists by industry, region, role and funnel stage.
• Set up automated workflows and drip sequences in tools like HubSpot, Apollo, Lemlist, Mailchimp or Instantly.
• Protect deliverability: domain warm-up, SPF/DKIM/DMARC, list hygiene and bounce management.
• A/B test subject lines, content, CTAs and send times.
• Track and report open, reply, click and meeting-booked rates, and optimise based on them.
• Work with the sales,
content and design teams to keep campaigns aligned with business goals. Requirements
• 3+ years of hands-on email marketing experience, ideally in IT, SaaS or B2B.
• Proven track record of generating qualified leads and meetings through email.
• Strong English copywriting skills.
• Hands-on experience with email automation and outreach tools.
• Solid grasp of deliverability, spam laws (CAN-SPAM, GDPR) and email best practices.
• Analytical mindset, comfortable with Excel/Sheets and campaign dashboards. Positive to Have
• Experience targeting US, UK or Middle East markets.
• Basic HTML/email template editing.
• Experience with LinkedIn outreach or ABM campaigns.
📌 Email Marketing Specialist (India)
🏢 ailoitte
📍 India