Location- Bhopal

Total Experience- 10+ years

Key Responsibilities
Develop and execute marketing strategies for software products.
Drive brand positioning, product marketing, and go-to-market (GTM) strategies.
Lead digital marketing, demand generation, and lead generation campaigns.
Conduct market research and competitive analysis to identify growth prospects.
Align marketing initiatives with sales objectives to improve customer acquisition and revenue.
Manage marketing budgets, campaign performance, analytics, and ROI.
Leverage CRM, marketing automation, and AI tools to optimize marketing effectiveness.
Develop marketing collateral, case studies, and sales enablement materials.

Required Skills

Primary Skills:
Strategic Marketing Planning and Execution




Brand Strategy and Positioning
Go-to-Market (GTM) Strategy
Product Marketing and Value Proposition Development
Market Research and Competitive Analysis
Digital Marketing and Demand Generation
Marketing Analytics and Budget Management
Understanding of ERP, AI/ML, Cloud, SaaS, and Software Products

Secondary Skills:
Team Leadership and Cross-functional Communication
SEO, Social Media, and Website Management
PR, Events, Webinars, and Conference Management
Marketing Collateral and Customer Case Studies
MS Office and AI Tools

📌 Senior Marketing Manager Bhopal
🏢 Xtranet Technologies
📍 Bhopal