Key Responsibilities
Meta Ads & Performance Marketing
Plan, launch, manage, and optimise Facebook and Instagram advertising campaigns to generate qualified leads for online courses, certification programmes, bootcamps, and webinars.
Develop data-driven campaign strategies aligned with enrolment targets, marketing budgets, and business growth objectives.
Conduct audience research, build targeted and retargeting segments, and perform A/B testing across creatives, messaging, placements, and lead forms.
Monitor campaign performance using Meta Ads Manager, focusing on lead quality, cost per lead, conversion rates, and customer acquisition costs.
Collaborate with designers and content teams to develop compelling ad creatives, persuasive copy, and effective promotional offers.
Analyse competitor campaigns, identify emerging EdTech marketing prospects, and continuously improve campaign performance.
Coordinate with sales teams to understand lead feedback and refine targeting to increase qualified enquiries and enrolments.




Prepare concise weekly performance reports with actionable recommendations for future campaigns.
Social Media Management
Manage the company’s Facebook, Instagram, LinkedIn, and other relevant social media channels while maintaining consistent brand positioning and communication.
Plan and execute monthly content calendars supporting brand awareness, learner engagement, course promotions, and lead generation objectives.
Develop creative concepts for reels, carousels, educational posts, testimonials, stories, and promotional campaigns tailored to target audiences.
Work closely with graphic designers, video editors, and internal stakeholders to ensure timely delivery of high-quality content.
Monitor engagement, reach, follower growth, and content performance; use insights to improve organic visibility and audience interaction.
Stay informed about platform updates, content trends, competitor activities, and best practices to strengthen the company’s digital presence.

📌 "jobtitle": "meta Ads And Social Media Marketing Executive", "locationname": "!none!", "jobtype": "full Time", "workplacetype": "!none!", "companyname": "learnifyops Pvt Ltd " Noida
🏢 LEARNIFYOPS PRIVATE
📍 Noida